Marketing and Donor Engagement Manager

For Marketers Who Want to Make a Difference

If you're the kind of marketing professional who embraces complexity, sees patterns others miss, and can translate a bold mission into compelling, funder-facing messaging and communications, the University of New Mexico's Project ECHO wants you.

We are seeking a Marketing and Donor Engagement Manager to join our Communications and Marketing Team-someone who can utilize all available marketing levers to build long-term connections with global funders. This role is ideal for a mission-driven, entrepreneurial, and results-oriented professional who is energized by high-impact storytelling and relationship-building.

The Marketing and Donor Engagement Manager will lead and support strategic fundraising efforts across individual, foundation, and corporate partners. The successful candidate will bring demonstrated experience identifying, cultivating, soliciting, and stewarding philanthropic support, while collaborating across teams to develop compelling strategies that advance Project ECHO's mission globally and in New Mexico.

This role requires the ability to translate complex, evidence-based impact into persuasive narratives, navigate cross-sector partnerships, and thrive in a fast-moving, mission-driven environment.

Please include 2-3 work/writing samples in your application.

The Marketing and Donor Engagement Manager will be responsible for:

• Collaborating with Senior Leadership to Develop Marketing Programs, Strategies, and Campaigns
  • In collaboration with senior management of the Fundraising team, developing strategy and implementation tactics and identifying key metrics for reporting to create a continually optimized system of donor and funder communications. Collaborating with the Director, Deputy Director, and other key stakeholders to ensure strategic alignment of campaigns and projects.
  • Developing, supporting, and leading the planning, design, development, and management of strategic Communications & Marketing projects and initiatives. Leading teams of various cross-functional professionals related to specific projects.
• Implementing Direct Outreach Marketing Efforts
  • Working closely with specific project and regional teams to support outreach efforts for fundraising, including audience segmentation and stewardship.
  • Presenting to and training various groups, internally and externally, as it relates to strategy, tactical guidance, policy, and other needs.
• Designing and Overseeing the Development of Promotional Materials
  • Designing, writing, producing, and overseeing the production of various written, graphic, video, and other products to support funder-focused communications and marketing efforts.
  • Writing web/social media copy, thought leadership content, and other promotional materials, including presentations, that promote successful outreach for key leaders and stakeholders.
• Supporting Promotional Special Events
  • Working closely with Fundraising staff, Foundation employees, and key staff and leadership to plan and execute events. Developing communications plans to support successful funder-focused events.
  • Leading projects related to event planning and promotion, including supporting the planning and execution of global and regional conferences.
• Conducting Market Research and Analysis
  • Ensuring exceptional measurement and data analysis for each campaign and for all work.
  • Maximizing the use of analytics and marketing software on tools such as Emma, Salesforce Marketing Cloud, NPSP, and Sprout Social.
  • Contributing to the development of ECHO website funder page, focusing on continuous improvement based on data inputs.
• Representing the Organization to Internal and External Constituencies
  • Representing Project ECHO while working with partner organizations around the world, including ECHO India, ECHO Superhubs and Hubs, and UNM to ensure success of various communications and marketing projects and campaigns.
  • Planning and running various meetings and events to maximize engagement with key partners.

Project ECHO moves knowledge to action where it is needed most, expanding access to healthcare by connecting people with the knowledge, skills, and support they need to serve their communities. ECHO connects subject matter experts with health professionals, emergency workers, and others focused on improving health and well-being in their local communities. Together, participants identify and develop practical, evidence-based approaches that can be immediately applied in their local community settings. Over the past 20+ years, Project ECHO and our partners have trained more than 1,600 partners who make up our global network of universities, ministries of health, and NGOs.

Project ECHO is funded in part by philanthropic grants and gifts from organizations such as the Gates Foundation, GE Healthcare Foundation, Merck Foundation, Robert Wood Johnson Foundation and the US Government. Additionally, for programming benefitting New Mexico we receive support from the New Mexico Legislature, the New Mexico Human Services Department and the New Mexico Department of Health.

Project ECHO prides itself on being a values-based organization and inclusive place to work. Our seven values are: Service to the Underserved, Democratization of Knowledge, Mutual Trust and Respect, Teamwork, Excellence and Accountability, Innovation and Learning and Joy of Work. We strive to find individuals who can embrace and exemplify these values.

See the Position Description for additional information.

• Employees who provide services or work in patient care or clinical areas are required to be in compliance with the University's influenza vaccination requirement.

Bachelor's degree; at least 5 years of experience directly related to the duties and responsibilities specified.

Completed degree(s) from an accredited institution that are above the minimum education requirement may be substituted for experience.

• Demonstrated experience engaging funders across the full fundraising lifecycle
• Excellent written and verbal communication and storytelling skills
• Strong design acumen; experience with Adobe Creative Cloud or similar
• Tech savvy; experience with CRM systems preferred
• Strong analytical skills and experience developing data-informed strategies
• Exceptional relationship-building and interpersonal skills
• Bachelor's degree in a related field

Only applications submitted through
the official UNMJobs site will be accepted. If you are viewing this job
advertisement on a 3rd party site, please
visit UNMJobs to submit an application.

Positions posted with a Staff Type of Regular or Term are eligible for the Veteran Preference Program. See the Veteran Preference Program webpage for additional details.

The University of New Mexico is committed to hiring and retaining a diverse workforce. We are an Equal Opportunity Employer, making decisions without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, veteran status, disability, or any other protected class.

The University of New Mexico requires all regular staff positions successfully pass a pre-employment background check. This may include, but is not limited to, a criminal history background check, New Mexico Department of Health fingerprint screening, New Mexico Children, Youth, and Families Department fingerprint screening, verification of education credentials, and/or verification of prior employment. For more information about background checks, visit https://policy.unm.edu/university-policies/3000/3280.html. Refer to https://policy.unm.edu/university-policies/3000/3200.html for a definition of Regular Staff.