Paid Advertising Strategist

Paid Advertising Strategist

Remote - U.S.

Compensation: $70,000-$90,000 annually

Digital Marketing Agency

We're partnering with a fast-growing, established digital marketing agency to hire a Paid Advertising Strategist. This person will own the execution, performance, and growth of paid media campaigns across a portfolio of clients.

This is a hands-on role for someone who loves performance marketing, understands how paid media connects to broader business goals, and is comfortable both in the platforms and in front of clients.

You'll work closely with account leadership and cross-functional teams to develop strategy, optimize performance, identify growth opportunities, and translate campaign data into clear recommendations and next steps.

• Own the day-to-day execution and performance of paid advertising campaigns across assigned client accounts
• Manage campaigns across platforms such as:
  
  
  
  • Meta Ads
  • Google Ads
  • TikTok Ads
  • LinkedIn Ads
  • Pinterest Ads
  • YouTube Ads
  • Microsoft/Bing Ads
  
  
  
  
• Build and launch campaigns from start to finish, ensuring accuracy and on-time delivery
• Continuously optimize campaigns against client goals and performance targets
• Manage client media budgets and provide recommendations around budget allocation and spend
• Monitor budget pacing and campaign performance
• Conduct keyword research, develop ad copy, manage bids, and execute ongoing campaign optimizations
• Develop proactive recommendations rather than waiting for clients to identify opportunities
• Identify performance risks early and determine when fluctuations require strategic intervention
• Create and maintain testing roadmaps to ensure campaigns have an ongoing experimentation strategy
• Analyze data and turn performance results into clear, actionable insights
• Prepare regular client performance updates, including results, trends, recommendations, and next steps
• Partner with account leadership and other channel specialists to develop integrated media strategies
• Communicate clearly with internal teams regarding performance, deliverables, strategy, and action items
• Stay current on evolving paid media platforms, tools, trends, and best practices
• Use AI and emerging technologies to improve workflows, analysis, and campaign performance

The role specifically includes hands-on ownership across major paid media platforms as well as budget management, QA, testing strategy, proactive recommendations, and early identification of account risks.

• 2-3 years of digital marketing experience
• Ideally 1-2+ years working in an agency environment
• At least 2-3 years of hands-on paid advertising experience
• Strong experience with at least 2+ paid media platforms, such as Google/Microsoft Ads, Meta, TikTok, LinkedIn, Pinterest, Snapchat, or similar platforms
• Hands-on experience with:
  
  
  
  • Campaign development
  • Campaign optimization
  • Bid optimization
  • Keyword research
  • Ad copy development
  • Testing strategy
  • Budget management
  • Performance reporting
  
  
  
  
• Strong understanding of full-funnel marketing
• Proficiency with Google Analytics
• Comfortable interpreting data and using it to develop a clear performance narrative
• Strong written and verbal communication skills
• Excellent organization and project management abilities
• Comfortable presenting recommendations and results directly to clients
• Ability to work independently in a remote agency environment
• Proactive, curious, and able to adapt quickly when performance or market conditions change

The client is specifically seeking candidates with prior agency exposure, hands-on experience across multiple paid advertising channels, full-funnel knowledge, Google Analytics proficiency, and confidence communicating directly with clients.

You'll be successful in this role if you can combine strong platform execution with strategic thinking. The agency is looking for someone who can independently manage their accounts while collaborating effectively across teams and consistently communicating what is happening, why it matters, and what should happen next.

Key areas of focus include channel performance, account performance, cross-channel collaboration, client retention, and strong internal communication.

This is a strong opportunity for a paid media marketer who wants more than just campaign execution. You'll have ownership over your accounts, direct exposure to clients, the opportunity to influence strategy, and the ability to work across multiple industries and advertising platforms - all while working remotely for a growing agency.