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Marketing Readiness Coordinator - PEN

Buffalo Rock Company
United States, Florida, Pensacola
8801 Grow Dr (Show on map)
Oct 01, 2026
Market Readiness Coordinator
Job Code
RTL - 301
FLSA Status

Job Information
Reports To
Retail Operations Manager
Work Schedule
Varies, Must be flexible
Amount of Travel Required
Up to 10%
Summary/Objective

Buffalo Rock is an award-winning Pepsi and Keurig Dr Pepper bottler founded in Birmingham, AL more than 125 years ago. Buffalo Rock manages the best alcoholic and non-alcoholic beverage portfolio in the country, which includes several beloved global and regional brands.

The primary duty of the MRC is to provide a focus on account sets in customer's stores in accordance with the Buffalo Rock Merchandising Standards.
Essential Functions
Reasonable accommodations may be made to enable individuals with disabilities to perform these essential functions.
  • Regular and timely attendance is an essential function of this position. Position is required to work all hours necessary to ensure operations function is fulfilled, including nights, weekends, holidays. May be required to be on-call.

  • Communicate all transshipping activity in accordance with Company Policy and Procedures.

  • Take ownership of Buffalo Rock Purpose and Core Values to ensure the group's success.

  • Communicate with the ADC/RSM/ ROM all new account opportunities.

  • Notify ADC/RSM/ROM of any change to an existing account, including ownership or closure etc.

  • Properly complete all required paperwork to Company Policy and timeline.

  • Ensure that all marketing programs with assigned /selected accounts are implemented and maintained, and report and remedy any non-compliance to BRC standards.

  • Support the attainment of Strategic Execution Objectives.

  • Maintain required BRC standards & goals per account.

  • Execute and achieve all account program key objectives.

  • Develop and maintain positive professional customer relationships.

  • Must cover (work) open positions created due to employee vacations, personal days, turnover, and change of job position or route when needed.

  • Assist with running Hot Shots, building displays, and making bulk deliveries when needed.

  • Must properly complete all required paperwork to Company policy and timeline.

  • Direct and assist with resets and new store openings

  • Coordinate equipment needs, equipment placements and point-of- purchase needs with General Sales Manager.

  • Participate and contribute to the franchise's "Strategic Planning" process.

  • Must include all current and future products in resets, including all brands and packages distributed by the Buffalo Rock Company following BRC standards.

  • Must continuously seek authorization and full distribution for all current and future products distributed by the Buffalo Rock Company.

  • Adhere to customer policies for vendors or suppliers, which may include but are not limited to business conduct policies, business ethics policies, legal policies, and delivery and merchandising policies.

  • Ensure all assigned employee-partners report to work daily and on time in accordance with department guidelines.

  • Ensure compliance with all equal opportunity, non-discrimination, and no-harassment laws and policies.

  • Required to work any special events or other events associated with the Buffalo Rock Company or the franchise.

  • Perform all other duties as assigned.

Other Duties and Responsibilities
  • Must exhibit a high level of ethical and moral conduct while at work or in attendance of any off-site function during work hours or after work hours while representing the Buffalo Rock Company.

  • Responsible for continuous self-improvement through the knowledge and use of all Buffalo Rock provided training, either web-based, in-house, or any other provided method. Must successfully complete assigned training curriculum, including but not limited to online and/or facilitated training.

  • Ensure that every reasonable precaution is taken to protect the Company from possible damage, theft, or other liabilities.

  • Ensure that every reasonable precaution is taken to protect the safety of employee- partners, self, customers, Buffalo Rock property, and customer property.

  • Honor and follow through on all business commitments.

  • Embody Buffalo Rock's Purpose of "Building brands through legendary service and remarkable people."

  • Live Buffalo Rock's Core Values:

    • Committed to serving our communities.

    • Customer success drives our success.

    • Integrity matters.

    • Obsessed with continuous improvement.

    • We care for each other.

    • Win the day.

Competencies
Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.
Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.
Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.
Learning Strategies - Selecting and using training/instructional methods and procedures appropriate for the situation when learning or teaching new things.
Mathematics - Using mathematics to solve problems.
Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action.
Reading Comprehension - Understanding written sentences and paragraphs in work related documents.
Speaking - Talking to others to convey information effectively.
Writing - Communicating effectively in writing as appropriate for the needs of the audience.
Coordination - Adjusting actions in relation to others' actions.
Instructing - Teaching others how to do something.
Negotiation - Bringing others together and trying to reconcile differences.
Persuasion - Persuading others to change their minds or behavior.
Service Orientation - Actively looking for ways to help people.
Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do.
Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.
Management of Personnel Resources - Motivating, developing, and directing people as they work, identifying the best people for the job.
Time Management - Managing one's own time and the time of others.
Supervisory Responsibilities
None
Work Environment
Customer Service / Retail: This position is subject to working conditions related to the individual unique working conditions at each account. Working conditions will be inside and outside where temperatures will vary from extreme heat to extreme cold, working in rain or snow, all for extended periods. This position is performed in a retail store environment with frequent customer interaction.
Physical Demands

N (Not Applicable) Activity is not applicable to this position.

O (Occasionally) Position requires this activity up to 33% of the time (0 - 2.5+ hrs/day)

F (Frequently) Position requires this activity from 33%-66% of the time (2.5 - 5.5+ hrs/day)

C (Constantly) Position requires this activity more than 66% of the time (5.5+ hrs/day)

Physical Demands Frequency
Stand C
Walk C
Sit F
Manually Manipulate C
Grasp C
Reach Outward C
Reach Above Shoulder C
Speak C
Climb O
Crawl O
Squat or Kneel F
Bend F
Lift/Carry Frequency
10 lbs. or less F
11-20 lbs. F
21-50 lbs. O
51-100 lbs. O
Over 100 lbs. N
Push/Pull Frequency
12 lbs. or less F
13-25 lbs. F
26-40 lbs. O
41-100 lbs. O
Qualifications
  • High School Diploma or General Education Degree (GED); Required.

  • At least 3 plus years of Sales and Management Experience (or management approval); Required

  • Must have a valid state driver's license, for state of residence, with a good driving record; Required

  • Must be D.O.T Certified (where applicable)

  • At least 3 plus years of Sales and Management Experience (or management approval); Required

  • Certifications & Licenses:

    • Must have a valid state driver's license, for state of residence, with a good driving record; Required

    • Must be D.O.T Certified (where applicable)

Affirmative Action/EEO statement

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, genetic makeup, status as a protected veteran, or any other factor prohibited by applicable law.

Purpose of Job Description

The company has reviewed this job description to ensure that essential functions and basic duties have been included. It is intended to provide guidelines for job expectations and the employee's ability to perform the position described. It is not intended to be construed as an exhaustive list of all functions, responsibilities, skills and abilities. Additional functions and requirements may be assigned by supervisors as deemed appropriate. This document does not represent a contract of employment, and the company reserves the right to change this job description and/or assign tasks for the employee to perform, as the company may deem appropriate.

I have reviewed this job description, and I can perform the essential functions with or without reasonable accommodation.

Applicant/Employee-Partner______________________________

Date__________________

Interviewer/Supervisor___________________________________

Date__________________

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