(Hybrid) Sponsorship and Partnerships Coordinator - Student Media

The department of Student Media at West Virginia University is currently accepting applications fora Sponsorship & Partnerships Coordinator.

About the Opportunity:

The Sponsorship & Partnerships Coordinator is responsible for developing and managing revenue-generating partnerships for WVU Student Media through advertising, sponsorships, and underwriting opportunities.

The position works collaboratively with WVU Strategic Partnerships & Licensing to expand sponsorship opportunities across Student Life initiatives while supporting revenue needs for student media outlets including the student newspaper and radio station.

This role blends media sales, partnership development, and experiential sponsorship opportunities while maintaining alignment with the educational mission of student media.

The position reports to the Deputy Director of Student Media.

We strongly believe in work-life balance and keeping time for things we love outside our work. WVU offers generous benefits, including:

• 37.5-hour work week
• 13 paid holidays (staff holiday calendar)
• 24 annual leave (vacation) days per year (employee leave)
• 18 sick days per year (for when you're ill, for when you need time to care for sick family, for your own, or your family's, regularly scheduled medical appointments. Who is family for the purpose of this leave? A lot of people in your life including immediate relatives and in-laws as well as others considered to be members of your household living under the same roof)
• WVU offers a range of health insurance and other benefits
• 401(a) retirement savings with 6% employee contribution match, eligibility to continue health insurance, and other retiree perks. Looking for more retirement benefits information? Check out retirement health insurance benefits, retirement income, and FAQ's.
• Wellness programs

What You'll Do:

Media Advertising Sales:

• Secure advertising and underwriting revenue for:
  • student newspaper (print and digital)
  • student radio station underwriting
  • student media digital platforms
• Develop advertising packages across print, digital, audio, and newsletter products
• Maintain relationships with local and regional advertisers

Sponsorship Development:

• Identify and secure sponsorship opportunities connected to:
  • Student Life programs
  • campus events
  • student media initiatives
  • special publications or media projects
• Develop sponsorship packages that provide visibility across media channels

Strategic Partnerships:

• Collaborate with WVU Strategic Partnerships & Licensing to identify shared partnership opportunities
• Align sponsorship efforts with university brand standards and partnership policies
• Build long-term partnerships with organizations that support student media and the Division of Student Life

Digital Sponsorship Products:

• Work with the Deputy Director to build sponsorship opportunities for:
  • Radio, print, podcasts, websites, newsletters, digital services, live events
• Develop creative advertising integrations that align with modern media consumption

Sales Strategy & Tracking:

• Maintain CRM or sales tracking systems
• Track revenue progress toward annual sales goals
• Prepare revenue reports and forecasts

Student Engagement & Development:

• Supervise and manage a small team of student staff focused on sales, marketing, and partnership development for Student Media.
• Train and mentor student staff in media sales, client communication, sponsorship development, and professional business practices.
• Support students in developing client pitches, sponsorship proposals, and advertising campaigns across print, digital, audio, and event-based platforms.
• Provide ongoing coaching and feedback to improve student performance in revenue generation and partnership development.
• Coordinate student involvement in sponsorship activations, events, and branded media initiatives.
• Track student sales activity and contributions to overall revenue goals.

• Bachelor's Degree in marketing, communications, media, or related field
• A minimum of two (2) years of experience in the following:
  • Advertising sales, sponsorship sales, or partnership development
  • Strong communication and relationship-building skills
  • Experience working with digital advertising products
• Any equivalent combination of related education and/or experience will be considered
• All qualifications must be met by the time of employment

Knowledge, Skills & Abilities:

• Sales strategy
• Partnership development
• Negotiation
• Client relationship management
• Cross-department collaboration

West Virginia University is a place of purpose and community. We take pride in our profound impact on the state of West Virginia and are committed to the personal and professional growth of our employees.

From the groundbreaking R1 research at our flagship campus in Morgantown to the career-oriented programs at WVU Potomac State in Keyser, and the technology-intensive programs at WVU Tech in Beckley, the contributions of WVU employees resonate across the state, touching lives and shaping futures.

At WVU, you will discover a supportive community that champions work-life balance and fosters a collaborative atmosphere. Our core values - service, curiosity, respect, accountability and appreciation - unite us as Mountaineers.

Join us at West Virginia University, where your work will make a lasting impact. To learn more about WVU, visit wvu.edu.

West Virginia University is an Equal Opportunity Employer. We invite all qualified applicants regardless of race, color, religion, sex, national origin, age, disability, genetic information, or Veteran status.