Director of Admission Marketing and Communication - Tulane University

The Director of Admission Marketing and Communication serves as the lead architect on all marketing and communication initiatives aimed at promoting Tulane to prospective students, families, and counselors. Reporting to the Assistant Vice President of Admission for Undergraduate Programs and in close consultation with the Vice President for Enrollment Management and Dean of Admission, the Director will execute a strategic marketing and communication unit designed to fuel undergraduate enrollment and position Tulane as one of the most influential universities in the world.

Another Source's client, Tulane University, is recruiting a Director of Admission Marketing & Communication to join their team in New Orleans, Louisiana.

Here's a little about Tulane University:

Tulane University combines the reach and reputation of a leading research institution with the distinctive energy of New Orleans. From its Uptown campus, Tulane has grown into one of the nation's most selective universities, bringing together an intimate undergraduate experience, five thriving undergraduate schools, and Division I athletics in one of the world's most recognizable cities.

For the next Director of Admission Marketing & Communication, that creates an exciting platform: a university with strong brand recognition and a compelling story, paired with the opportunity to shape how prospective students, families, and counselors experience Tulane throughout the enrollment journey. Tulane's commitment to expanding college access is also reflected through initiatives including Louisiana Promise and the Louisiana Center for College Access.

About this role:

Reporting to the Assistant Vice President of Admission for Undergraduate Programs and working closely with the Vice President for Enrollment Management and Dean of Admission, the Director will serve as the lead architect for undergraduate admission marketing and communications.

This is a highly visible leadership opportunity for a creative, data-informed marketer who can translate Tulane's story-and the experience of living and learning in New Orleans-into campaigns that inspire action. You'll lead a team of 5+ professionals, collaborate with a broader team of admission officers, and partner across the university to build an integrated marketing and communications strategy that strengthens brand awareness, generates prospective student interest, and supports undergraduate enrollment goals.

As a senior member of the Undergraduate Admission leadership team, you'll have influence across the full enrollment funnel, from the first interaction with a prospective student through the decision to enroll.

How you will spend your time

Integrated Marketing & Communication Strategy - 40%

Lead and execute a comprehensive undergraduate admission marketing and communication strategy designed to build awareness, increase student demand, and support Tulane's enrollment goals.

• Lead, develop, and inspire a team of 5+ marketing and communication professionals while collaborating with a broader team of admission officers.

• Guide creative strategy across experiential, digital, and print marketing, including email, text, video, social media, direct mail, and other prospective and admitted student communications.

• Partner with admission leadership to develop student lead-generation campaigns that grow inquiry and prospect pipelines.

• Provide direction to creative professionals across copywriting, video, web development, design, and related disciplines to deliver a cohesive and compelling Tulane story.

Digital Experience & Engagement - 20%

• Shape an engaging, sophisticated digital presence across admission websites, online portals, CRM communications, and social media channels.

• Ensure digital experiences remain aligned with Tulane's broader brand while speaking directly to prospective students, families, and counselors.

• Oversee the Admission website as a compelling, accurate, relevant, and visually engaging resource throughout the college decision journey.

• Guide social media strategy and content that increases engagement and supports undergraduate enrollment goals.

Storytelling, Brand & Analytics - 20%

• Bring the Tulane and New Orleans stories to life through content, design, video, data visualization, web development, and experiential marketing.

• Collaborate with University Communication & Marketing and campus and community partners to strengthen brand awareness among prospective and admitted students.

• Use data and analytics to understand perceptions of Tulane and New Orleans and translate those insights into more effective marketing strategies.

• Develop messaging that communicates the value and return on investment of a Tulane education.

• Serve as a compelling storyteller and brand ambassador who can inspire students and families to see themselves at Tulane.

Campus Experience & Experiential Marketing - 10%

• Partner with admission colleagues to elevate the prospective and admitted student visitor experience.

• Create experiential marketing opportunities that showcase the best of Tulane and New Orleans.

• Help enhance campus tours, admission events, and Destination Tulane experiences designed to engage admitted students and their families.

Admission & Enrollment Support - 10%

• Collaborate across the Office of Admission and Division of Enrollment Management on programs and events that advance Tulane's enrollment efforts.

• Participate in prospective and admitted student events as well as university traditions, including orientation and commencement.

• Bring flexibility and enthusiasm to a role that includes frequent evening and weekend responsibilities.

Minimum Qualifications

• Bachelor's degree.

• At least five years of substantial leadership experience in marketing and communications, preferably within higher education.

• Demonstrated managerial and supervisory experience, with the ability to lead and develop a professional team.

• Experience across marketing disciplines such as writing, design, digital media, experiential marketing, storytelling, and web development.

• Strong project management, organizational, and analytical skills with the ability to manage multiple priorities and deadlines.

• Experience using data and analytics to inform marketing, communication, and recruitment strategy.

• Experience managing a high-volume operation and comparable budget.

• Ability to work effectively with campus partners, vendors, senior leaders, faculty, deans, students, families, counselors, and alumni.

• Excellent interpersonal and communication skills with the ability to influence, collaborate, and build trust across diverse constituencies.

• Cultural awareness, agility, and emotional intelligence, coupled with a commitment to creating a welcoming and valued community.

• Ability to thrive in a fast-paced environment, adapt to changing circumstances, and balance multiple initiatives.

• Dedication to the mission and complexity of a private, high-research university.

Preferred Qualifications

• Five to ten years of marketing and communication experience, including experience with enrollment marketing in higher education.

• Master's degree in business, marketing, or a related field.

• Demonstrated leadership within higher education and experience collaborating across schools, departments, and university leadership.

• Experience using data management and analytics in strategic planning and program evaluation.

• Experience managing budgets and supervising full-time professional staff.

• Experience developing and implementing programs, particularly within higher education.

• Understanding of Tulane University and the unique culture of New Orleans and Louisiana.

What's in it for you:

The anticipated salary range for this position is $90,000-$95,000 annually.

This position offers a hybrid schedule with four days onsite and one day remote each week.

Tulane University offers a comprehensive benefits program designed to support employees' health, well-being, and overall experience.

Learn more about Tulane's benefits: https://tulane.app.box.com/s/irtrfoexfkpbh1s5rlqqb28qp8rm6eqs

This role also offers a hybrid work arrangement, with four days onsite and one day remote each week.

Equal Employment Opportunity

Tulane University is an equal opportunity educator and employer committed to providing an education and employment environment free of unlawful discrimination, harassment, and retaliation. Legally protected demographic classifications (such as a person's race, color, religion, age, sex, national origin, shared ancestry, disability, genetics, veteran status, or any other characteristic protected by federal, state, or local laws) are not relied upon as an eligibility, selection or participation criteria for Tulane's employment or educational programs or activities.

Another Source works with their clients, on a retained project basis. We are committed to building inclusive candidate pools as we partner with hiring teams. As you read through the job posting and review the list of qualifications (required and/or preferred), please do not self-select out if you feel you do not meet every qualification. No one is 100% qualified. We encourage you to apply and share your story with us.

#AS1