Sr Marketing Specialist, Rental- onsite in Charlotte

Join the Carolina Cat Team

As a family-owned company under our fourth generation of leadership, we have built our business based on the principles of trust, integrity, and a desire to help our customers and employees succeed.

Since 1926, we've supported our communities by supplying equipment for critical infrastructure and commerce and by donating our time and resources to area nonprofits. We make smart investments in our company and continuously improve as part of our vision to be a trailblazing company that's built to last.

We're looking for hard-working, team-oriented professionals who enjoy working on new challenges every day. We believe our employees are the key to our success, and we're committed to providing a work experience that helps our team grow to their full potential.

Collectively, our employees work together to make a difference for our customers, our communities, and our company. Learn more about what it means to become a team member with Carolina Cat.

Summary

At Carolina Cat, we are a trailblazing organization that is built to last. We strive to be a diverse and inclusive organization where everyone feels welcome, and our differences are valued as competitive advantages. Trust is our bottom line, and we are proud to serve our employees as a partner in their success. We make smart investments in our company and that starts with our people. The marketing team plays a key strategic role in the success of delivering business results and superior customer experiences, and we are looking for a Senior Marketing Specialist - Rentals to join our team.

As the Senior Marketing Specialist - Rentals, you are responsible for developing, executing, and monitoring strategic marketing initiatives across various channels that support the business goals and growth plans of the Rentals organization. This role plays a strategic part in boosting awareness and preference for Carolina Cat Rentals products among key decision-makers, partners, and influencers in the construction and contractor sectors within Carolina Cat's territory. You will translate data and research into actionable marketing plans, develop strategic campaigns that achieve business goals, and understand our customers' behaviors and needs. You will gain a thorough understanding of our products, services, and differentiators so that strategies can be developed for more-effective communications and brand awareness. This role will develop and execute marketing campaigns that upsell, cross-sell, and drive sales. The Senior Marketing Specialist - Rentals brings strong attention to detail and organization to all projects, and can execute multiple initiatives simultaneously in accordance with the annual marketing plan. The ideal candidate is a strong communicator and relationship-builder, skilled in facilitating collaboration across departments, teams, and external parties. Both creative thinking and analytical capability are critical, as the Senior Marketing Specialist - Rentals will not only monitor campaign performance and other KPIs but also propose methods for improvement and innovation to drive overall marketing effectiveness.

Reporting to our Senior Marketing Manager, you will work out of our Charlotte, NC location.

Essential Functions

• Assist with the development and implementation of marketing strategies for assigned business unit through strategic marketing campaigns to drive brand awareness, market saturation, and deliver superb customer experiences.
• Support marketing and sales departments through collaboration, ensuring alignment with internal and external stakeholders during implementation of marketing campaigns, projects, and/or initiatives.
• Develop and drive successful go-to-market plans to include identifying customer needs and market trends, conducting market research and competitive analysis, identifying growth opportunities, and developing compelling messaging and positioning for our products and solutions (new and sustaining).
• Create and implement marketing campaigns to drive customer engagement and adoption; assisting with pipeline build and promotions.
• Develop and execute lead generation initiatives, including but not limited to content marketing, webinars, events, and partnerships.
• Drive the creation of high-quality content, highlighting cost savings, equipment availability, and access to the latest models across digital and traditional channels.
• Present marketing strategies to executive management, business unit managers, and/or sales representatives.
• Collaborate with our digital marketing team to manage digital marketing campaigns across various channels, including social media, email marketing, search engine optimization (SEO), and pay-per-click (PPC) advertising, to increase brand visibility and drive engagement.
• Work in partnership with the Sales team with the necessary tools, materials, and resources to effectively communicate value proposition to customers.
• Support overall marketing function through the attendance of marketing and sales events and/or meetings with OEM, business units, vendors, etc.
• Provide weekly progress reports on marketing campaigns, projects, and/or initiatives, utilizing KPIs.
• Assist in analyzing effectiveness of marketing campaigns, identifying opportunities for improvement and innovation.
• Stay abreast of market trends in the industry and/or territory.
• Responsible for advertising and event budget recommendations and/or allocations.
• Maintain industry knowledge to support development of strategic marketing campaigns through attendance of training opportunities and/or research.
• Other duties as assigned.

Supervisory Responsibilities

This job has no supervisory responsibilities.

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable qualifying individuals to perform the essential functions.

Skills Required

• Construction equipment rentals experience required
• Experience in B2B product marketing or product management
• Understanding of traditional and emerging marketing channels
• Proficient in problem-solving and strategic, critical thinking
• Professional judgement and decision-making ability
• Data mining and analysis skills to effectively report key performance indicators, forecast performance, and identify trends and challenges
• Ability to think creatively and innovatively
• A high level of diligence and good organizational skills
• Effective written and verbal communication skills
• Able to interpret business needs and opportunities into strategic marketing action and support
• Experience working with a Sales team

Education and/or Experience

Bachelor's degree in marketing, business, communications or equivalent with three or more years of experience in B2B product marketing required.

Computer Skills

Successful candidate will be advanced in Excel (pivot table, vlookup, data visualization, etc.), Word, PowerPoint, Smartsheet, PowerBI, and prior experience using CRM tools.

Workplace Requirements

The physical demands and work environment described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this Job, the employee is regularly required to stand; walk; use hands to finger, handle, or feel; reach with hands and arms and talk or hear. The employee is frequently required to sit. The employee must frequently lift, carry, push, pull and /or otherwise move up to 25 pounds. Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception and ability to adjust focus.

Work Environment

While performing the duties of this Job, depending on site location, the employee may be exposed to moving mechanical parts and equipment. The employee may occasionally be exposed to high, precarious places, fumes or airborne particles; outside weather conditions and vibration. The employee may occasionally be exposed to wet and/or humid conditions; toxic or caustic chemicals; extreme cold; extreme heat and risk of electrical shock. The noise level in some work environments is occasionally loud.

We are an Equal Opportunity Employer

We require all employees to treat all our employees and candidates as equals. All personnel actions are conducted in the spirit of equal employment. We're committed to recruit, train, promote and retain associates without regard to race, color, religion, gender, gender identification and expression, national origin, marital status, age, disability, genetic information, military status, sexual orientation or any other characteristic protected by applicable local, state or federal laws.

#CarolinaCAT

EEO/AA Employer. All qualified individuals are encouraged to apply.