Senior Manager, Digital Marketing & Demand Generation

Position Summary

We are seeking a strategic, data-driven digital marketing leader to accelerate growth across our North America business. This individual will lead our digital marketing strategy, demand generation initiatives for ecommerce, and in-house paid media team to drive measurable business outcomes across eCommerce and brand growth.

Reporting directly to the Marketing Director, North America, this role is responsible for developing and executing integrated digital marketing programs that increase customer acquisition, improve conversion, and improve brand recognition. The ideal candidate combines strong analytical capabilities with hands-on digital marketing expertise and proven people leadership experience.

Key Responsibilities

Digital Strategy & Growth

• Develop and execute the North America digital marketing strategy aligned with business and brand objectives.

• Own digital performance across eCommerce, lead generation, customer acquisition, and conversion optimization.

• Identify new digital growth opportunities across paid, owned, and earned channels.

• Partner with Sales, eCommerce, Product Marketing, and Brand teams to deliver integrated marketing programs.

• Develop the digital plans for new product launches across our platforms.

• Support customers accounts to evaluate and recommend digital co marketing investments.

Demand Generation

• Lead end-to-end demand generation strategies that generate qualified leads and support revenue growth through paid channels (media, affiliates), crm and web optimizations.

• Optimize customer acquisition funnels through continuous testing and experimentation on motorola.com.

• Improve lead quality, conversion rates, and marketing contribution to the pipeline.

• Lead our CRM to drive a full consumer cycle from lead generation to retention strategies.

• Collaborate with the ecommerce and marketing Operations teams to improve sales in motorola.com.

Paid Media Leadership

• Lead the in-house paid media team responsible for campaign strategy, execution, and optimization.

• Oversee investments across multiple media platforms including but not limited to google, meta, retail media, programmatic, youtube, streaming, search.

• Ensure media investments are optimized for efficiency and effectiveness for the brand and the business.

• Introduce best practices in bidding strategies, audience segmentation, creative testing, and budget allocation.

Data, Analytics & Performance

• Establish performance measurement frameworks and KPIs across all digital marketing activities.

• Leverage analytics tools and dashboards to drive decisions.

• Build executive dashboards and regularly communicate campaign performance and optimization recommendations with clear rational and data..

• Drive a culture of testing, learning, and data-driven decision making.

• Empower innovation such as AI on media optimization tools and analytics.

Team Leadership

• Lead, coach, and develop leaders while providing leadership across an extended team.

• Foster collaboration across media, analytics, eCommerce, creative, pr teams, channels and BTL organization.

• Champion continuous learning and adoption of emerging digital marketing technologies and AI-enabled tools.

Cross-Functional Collaboration

• Partner closely with:

  • Marketing Director

  • Sales Leadership

  • eCommerce

  • Integrate Marketing

  • Brand Team

  • Channel Marketing

• Ensure alignment between digital investments, brand evolution and broader business objectives.