Digital Marketing Manager-11-145- SC- Tustin Ranch Corps

Mission Statement

The Salvation Army, an international movement, is an evangelical part of the universal Christian church. Its message is based on the Bible. Its ministry is motivated by the love of God. Its mission is to preach the gospel of Jesus Christ and to meet human needs in His name without discrimination.

Position Summary

Maintain and grow revenue through multi-channel direct marketing disciplines that include direct mail, email, telemarketing, mobile, digital and other media channels. Oversee development and management of all donors fundraising campaigns and analysis for the purpose of retention and upgrade of donor giving. As well as being responsible for the websites, social media, creation of digital assets and marketing collateral for the Salvation Army Orange County. This position will supervise and manage Communications Assistant. Works under the direction of the Director of Development.

Essential Functions

• Lead efforts for design and creative strategy for all digital, video and print for marketing campaigns and overall company branding, including content creation and email marketing
• Work with digital agencies to execute the most efficient and effective mix of paid media, including PPC, SEO, SEM re- targeting, and programmatic.
• Maintain analytics reports on campaign performance across platforms and track KPIs.
• Plan and monitor social media campaigns across our digital channels - Facebook, Instagram and LinkedIn.
• Work with leadership to develop and monitor the digital marketing budget, ensuring all campaigns fall within budget.
• Create and maintain The Salvation Army Orange County portfolio of websites.
• Manage our digital fundraising campaigns on the GoFundMe fundraising platform. Manage Communications assistant, while promoting growth and development.
• Execute strategic email campaigns with segmented audiences for donor retention and acquisition.
• Design and oversee all printed and digital materials for internal and external distribution.
• Other duties as assigned

Additional Responsibilities

• Responsible for comprehensive strategic development of direct response fundraising programs including direct mail, telemarketing, internet-based appeals, mobile and other direct marketing mediums.
• Develop, create, and execute marketing efforts in cross-functional teams across the county.
• Maintain brand consistency with all marketing efforts across the county.
• Lead weekly Marketing Department meetings, to collaborate and maintain consistency within department.
• Work with development department to execute annual gala, Night for Others. Duties include but are limited to: Invitation design and implementation, digital advertising efforts, and all other event duties.

Working Conditions

Must be able to sit, walk, stand, bend, squat, climb, kneel and twist on an intermittent or sometimes continuous basis. Must be able to grasp, push, pull objects such as files, file cabinet drawers, and reach overhead. Must be able to lift up to 30 lbs. Ability to accurately gauge colors and view detailed graphics.

PAY RATE: $23.00-$25.00/hr.

Core Competencies

• Stay current on platform changes and trends
• Ability to communicate impact authentically
• Translate program impact into compelling content
• Fundraising or donor-focused content creation experience

Minimum Qualifications

• By virtue of its direct contact with, and representation to people who engage in Salvation Army programs, people who demonstrate an understanding of The Salvation Army's mission are required for this position
• Bachelor's Degree required.
• 4+ years in similar marketing roles with experience in website and social media content creation and posting.
• Must be able to read, write and communicate in English proficiently.
• Must be in good health, capable of meeting the demands of the position.

Skills, Knowledge & Abilities

• Proficient in Adobe Create Cloud - Photoshop, Illustrator, InDesign and Premier.
• Proficient in Google analytics and Google Suite, as well as Microsoft Office Suite - Word, Outlook, Excel & PowerPoint.
• Experience with website creation tools, social media, and printed/digital advertising.
• Must have excellent writing and editing skills.
• If working in vicinity of children a criminal background check is required with certification for Protect the Mission policies and procedures.
• Must have ability to work with, direct, and relate well with co-workers, community members, and guests/clients.
• Able to function in a fast-paced, frequently changing environment.

Bachelors (required)

Proficient in Google analytics and Google Suite, as well as Microsoft Office Suite - Word, Outlook, Excel & PowerPoint. (required)
Proficient in Adobe Create Cloud - Photoshop, Illustrator, InDesign and Premier. (required)
4+ years in similar marketing roles with experience in website and social media content creation and posting. (required)