Marketing, Communications & Customer Engagement Manager

This individual will lead marketing, digital communications, and customer engagement across North America, elevating Leybold's visibility in key markets and strengthening our industry position. The role accelerates digital marketing capabilities, expands AIdriven customer interactions, and increases zerotouch digital purchasing through ecommerce platforms.

The manager will work with VT Global Marketing and Business Lines to create market segmentation strategies, develop targeted messaging for key applications, and focus resources on highpotential segments to drive growth and market share. They will also oversee Customer Success, advancing digital engagement, AI adoption, and customercentricity across the organization.

Key Responsibilities:

Digital Marketing, Brand Visibility & Communications
* Drive digital marketing and communication strategies to increase visibility in key North American markets.
* Deploy integrated digital campaigns using AIpowered tools to enhance customer interaction and personalization.
* Ensure customercentric messaging for key applications with Product Teams.
* Restructure internal and external communications aligned to marketsegmentation priorities.

AI, Digital Engagement & Organizational Enablement
* Expand AI usage to strengthen marketing efficiency, customer experience, and digital sales processes.
* Advance digital engagement channels including chat, email automation, and virtual support to enable scalable, highquality interactions.

ECommerce & ZeroTouch Sales Growth
* Lead ecommerce strategy to increase zerotouch orders above 30%.
* Partner with Business Lines and customerfacing teams to build proactive digital sales initiatives that convert online traffic and improve digital buying journeys.

Market Strategy, Targeting & Business Growth
* Build marketsegmentation strategies with Business Lines to map opportunities and prioritize highgrowth segments.
* Focus marketing, communications, and digital sales on targeted segments to generate new business and increase market share.
* Provide BLMs with markettrend analytics and businessdevelopment insights.

Team Leadership & Customer Engagement
* Lead Customer Success and Digital Marketing teams to deliver bestinclass digital engagement.
* Strengthen alignment with Business Lines and Sales to increase usage of digital tools and visibility throughout the sales process.
* Implement processes and KPIs that reinforce a customercentric mindset.
* Oversee customerexperience strategy and drive digital process improvements.

Technology, Tools & Optimization
* Advance digital technologies and AI tools to improve performance and customer experience.
* Use HubSpot and other digital systems to streamline internal processes.
* Integrate C4C into all marketing and leadgeneration initiatives.
* Optimize use of tools such as ZoomInfo to improve sales effectiveness.

Content, Events & External Presence
* Lead digital content creation aligned with market segmentation and application messaging.
* Engage customers across social media, digital platforms, and industry events to strengthen Leybold's brand reputation.