Director, Product Management - Salesforce Platform

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About Salesforce

Salesforce is the #1 AI CRM, where humans with agents drive customer success together. Here, ambition meets action. Tech meets trust. And innovation isn't a buzzword - it's a way of life. The world of work as we know it is changing and we're looking for Trailblazers who are passionate about bettering business and the world through AI, driving innovation, and keeping Salesforce's core values at the heart of it all.

Ready to level-up your career at the company leading workforce transformation in the agentic era? You're in the right place! Agentforce is the future of AI, and you are the future of Salesforce.

About the Role

We are seeking a strategic and execution-oriented Product Director to own the vision, roadmap, and go-to-market strategy for our Salesforce ecosystem. This role sits at the intersection of product, engineering, sales, marketing, and operations, ensuring our Salesforce platform capabilities drive measurable business impact.

The ideal candidate combines strong platform product management experience with exceptional storytelling skills and a deep understanding of go-to-market execution and sales enablement. You will unify the product narrative across stakeholders, ensuring alignment from strategy through customer delivery.

• Define and execute the product vision and roadmap for Salesforce platform

• Translate business objectives into scalable platform solutions.

• Prioritize initiatives based on customer impact, revenue potential, and operational efficiency.

• Partner with engineering and architecture to ensure solutions are scalable, secure, and aligned with enterprise standards.

• Own go-to-market strategy for new Salesforce platform features, enhancements, and internal capabilities.

• Define positioning, target segments, and value propositions.

• Partner with marketing to develop launch plans, messaging frameworks, and campaign enablement.

• Collaborate with revenue teams to align product launches with pipeline and growth goals.

• Measure and optimize adoption, usage, and business outcomes post-launch.

• Equip sales and customer-facing teams with the tools and insights needed to effectively position Salesforce-driven solutions.

• Develop sales playbooks, pitch decks, value narratives, and competitive positioning materials.

• Partner with sales leadership to identify gaps in messaging or product understanding.

• Conduct training sessions and ongoing enablement to drive confidence and consistency in field messaging.

• Support strategic deals by providing product expertise and solution framing.

• Develop and maintain a clear, cohesive product narrative that connects platform capabilities to customer and business outcomes.

• Align messaging across product, sales, marketing, customer success, and executive leadership.

• Simplify complex technical concepts into compelling, outcome-driven stories.

• Ensure consistency between roadmap priorities, executive communications, and customer-facing materials.

• Serve as the central voice of the Salesforce platform strategy across the organization.

• Act as the primary liaison between business stakeholders and technical teams.

• Gather requirements from internal users, leadership, and customers.

• Facilitate roadmap alignment across multiple business units.

• Drive executive updates on product progress, adoption metrics, and strategic impact.

• Define KPIs and success metrics tied to revenue growth, productivity, customer experience, and platform adoption.

• Monitor platform health, usage, and ROI.

• Identify opportunities for automation, process optimization, and innovation within Salesforce.

• 5+ years of Product Management experience, preferably within Salesforce or enterprise SaaS platforms.

• Deep understanding of Salesforce ecosystem (certifications a plus).

• Proven experience leading go-to-market initiatives.

• Demonstrated success in sales enablement and cross-functional alignment.

• Strong storytelling and narrative development skills.

• Ability to translate technical architecture into business value.

• Experience working in agile environments.

• Excellent executive communication and presentation skills.

• Experience with Salesforce integrations, data strategy, and automation tools.

• Familiarity with RevOps, Customer Experience, or digital transformation initiatives.

• Experience supporting enterprise or mid-market GTM motions.

• Background in SaaS, consulting, or high-growth technology environments.

• Clear, unified Salesforce platform narrative adopted across teams.

• Successful GTM launches with measurable adoption and revenue impact.

• Sales teams confidently and consistently positioning platform-driven value.

• Roadmap aligned to strategic business priorities.

• Tangible improvements in operational efficiency and customer experience.

Unleash Your Potential

When you join Salesforce, you'll be limitless in all areas of your life. Our benefits and resources support you to find balance and be your best, and our AI agents accelerate your impact so you can do your best. Together, we'll bring the power of Agentforce to organizations of all sizes and deliver amazing experiences that customers love. Apply today to not only shape the future - but to redefine what's possible - for yourself, for AI, and the world.

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Posting Statement

Salesforce is an equal opportunity employer and maintains a policy of non-discrimination with all employees and applicants for employment. What does that mean exactly? It means that at Salesforce, we believe in equality for all. And we believe we can lead the path to equality in part by creating a workplace that's inclusive, and free from discrimination. Know your rights: workplace discrimination is illegal. Any employee or potential employee will be assessed on the basis of merit, competence and qualifications - without regard to race, religion, color, national origin, sex, sexual orientation, gender expression or identity, transgender status, age, disability, veteran or marital status, political viewpoint, or other classifications protected by law. This policy applies to current and prospective employees, no matter where they are in their Salesforce employment journey. It also applies to recruiting, hiring, job assignment, compensation, promotion, benefits, training, assessment of job performance, discipline, termination, and everything in between. Recruiting, hiring, and promotion decisions at Salesforce are fair and based on merit. The same goes for compensation, benefits, promotions, transfers, reduction in workforce, recall, training, and education.