New

Onboarding & Retention Content Specialist

TEKsystems
$70.00 - $75.00 / hr
life insurance, sick time, 401(k), retirement plan
United States, California, Alameda
Jan 08, 2026
Description Background: This role is part of a global Web Enablement Initiative for a leading healthcare organization, focused on centralizing content with 70% standardized and 30% customized for each market or country. The initiative spans 60+ markets across 5 regions. The Onboarding & Retention Content Specialist, Global Strategic Marketing will provide expertise and leadership for content creation that improves the journey to acquire new users, promotes retention, and drives growth for a flagship medical device product. You will collaborate with an agency partner responsible for developing content. The strategy is defined-now we need someone who can roll up their sleeves and execute. This is a high-impact global project supporting 62 markets. Work involves developing content, briefing agencies, and routing assets through MLR (Legal/Regulatory) review. The ideal candidate has experience executing multi-channel CRM campaigns that increase lifetime value and deliver a positive ROI. Job Responsibilities: * Lead retention campaigns and loyalty programs, overseeing asset production and campaign execution through marketing automation across digital channels. * Own analytics and reporting: ensure data meets functional requirements, define program tracking KPIs, mine insights through dashboards, and communicate results effectively. * Test and learn new programs and services to enhance consumer experience and increase sales and profitability. Job Requirements: * 10+ years of experience in direct/digital CRM campaign management, database operations marketing, tech vendor/agency management, and digital marketing with proven understanding of deliverability optimization. * Detail-oriented, resourceful, and strong communicator. * Ability to manage projects with creative agencies and maintain strong agency relationships. * Experience working within a regulatory environment for MLR submissions. * Hands-on experience with onboarding and retention programs across all digital channels (app, email, website). * Ownership mindset - proactively drives tasks to completion. * Strong collaboration skills - ability to work cross-functionally with marketing, creative, and regulatory teams. * Tech-savvy - familiarity with common digital marketing tools or platforms (email automation, CMS, app management). * Experience with editorial content and creative asset development using Figma. Skills Content management, Web content, Content management system, Content development, Digital marketing. Top Skills: Content management, Web content, Content management system. Additional Skills & Qualifications * Proven track record leading successful programs and campaigns across relevant channels, including email campaigns that deliver measurable impact. * Self-motivated and proactive with a strong work ethic and appreciation for a collaborative culture. * Strategic, organized, detail-oriented, and results-driven. * Excellent written and verbal communication and presentation skills; proficiency with MS Office suite. * Experience in Direct-to-Consumer, data-driven environments; e-commerce experience within healthcare and/or CPG a plus. * Knowledge of applicable regulatory standards and requirements for medical devices preferred. * B.A. or B.S. degree in Marketing, Direct Marketing, or related field required. Experience Level: Intermediate Level. Job Type & LocationThis is a Contract position based out of Alameda, CA. Pay and BenefitsThe pay range for this position is $70.00 - $75.00/hr. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to specific elections, plan, or program terms. If eligible, the benefits available for this temporary role may include the following: * Medical, dental & vision * Critical Illness, Accident, and Hospital * 401(k) Retirement Plan - Pre-tax and Roth post-tax contributions available * Life Insurance (Voluntary Life & AD&D for the employee and dependents) * Short and long-term disability * Health Spending Account (HSA) * Transportation benefits * Employee Assistance Program * Time Off/Leave (PTO, Vacation or Sick Leave) Workplace TypeThis is a fully onsite position in Alameda,CA. Application DeadlineThis position is anticipated to close on Jan 16, 2026. h4>About TEKsystems: We're partners in transformation. We help clients activate ideas and solutions to take advantage of a new world of opportunity. We are a team of 80,000 strong, working with over 6,000 clients, including 80% of the Fortune 500, across North America, Europe and Asia. As an industry leader in Full-Stack Technology Services, Talent Services, and real-world application, we work with progressive leaders to drive change. That's the power of true partnership. TEKsystems is an Allegis Group company. The company is an equal opportunity employer and will consider all applications without regards to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law. About TEKsystems and TEKsystems Global Services We're a leading provider of business and technology services. We accelerate business transformation for our customers. Our expertise in strategy, design, execution and operations unlocks business value through a range of solutions. We're a team of 80,000 strong, working with over 6,000 customers, including 80% of the Fortune 500 across North America, Europe and Asia, who partner with us for our scale, full-stack capabilities and speed. We're strategic thinkers, hands-on collaborators, helping customers capitalize on change and master the momentum of technology. We're building tomorrow by delivering business outcomes and making positive impacts in our global communities. TEKsystems and TEKsystems Global Services are Allegis Group companies. Learn more at TEKsystems.com. The company is an equal opportunity employer and will consider all applications without regard to race, sex, age, color, religion, national origin, veteran status, disability, sexual orientation, gender identity, genetic information or any characteristic protected by law.