VP, Brand & Marketing

Aspire Bakeries
life insurance, parental leave, paid time off, 401(k)
United States, California, Los Angeles
Dec 30, 2025
Hungry for a careerthat'sas rewarding as it is delicious? At Aspire Bakeries, wedon'tjust bakebreads, cookies, and cakes-we create foods that bring people together. FromLa Brea Bakeryartisan breads toOtis Spunkmeyercookies, our products are enjoyed by millionsof peopleevery day. And behind every bitearetalentedmanufacturingandsupport teamswho take pride in their workand our food. We'relooking forhard-workingpeople who willbring integrity, creativity, and a passion for excellence to everything they do-whetherthat'son the bakery floor, in the office, or supporting customers. In return, we offer aworkplaceculture built on care, ownership, and growth-where your contributions matter and your career can rise as high as ourbreadloaves! With 13 commercialbakeriesacross North America and a reputation as an industry leader,Aspire Bakeries is rising together with our people and our customers to be the best all-around bakery solution.Ifyou'reready to grow with us,we'dlove to hear from you. WhyYou'llLove WorkingAtAspire Bakeries Culture-Our culture thrives on collaboration, diversity, and a shared passion for excellence. We support team members, empower growth, and encourage everyone to bring their authentic selves to work. Health & Wellness- Comprehensive medical, dental, and vision coverage, plus company-paid life insurance andadditionalvoluntary options to fit your needs. Work-Life Balance- Paid parental leave, generous paid time off, and holidays so you can recharge and spend time on what matters most. Financial Security- A competitive 401(k) with immediate company match, plus short- and long-term disability coverage for peace of mind. Growth & Development-Opportunities to build skills, grow your career, and developexpertisethrough Aspire Bakeries' learning and development programs. Flexibility & Support- HSA and FSAplansto help you manage everyday expenses. Recognition & Rewards- Performance incentive plans that celebrate achievements across sales, bakery performance, and individual contributions. About the Role We are seeking aVice President, Brand & Marketingto join our teambasedin Los Angeles. In this role, you will be accountable for drivingbrand-led growth, strategic innovation, and customermarketingacross AspireBakeries,includingour iconic brands,La Brea BakeryandOtis Spunkmeyer, spanning Retail, Foodservice, QSR, and emerging channels. Reporting to the Chief Growth Officer, this role plays a critical part in shapingAspire'sgrowth trajectory by translating consumer, customer, and market insights into strategiesand plansthatdeliver sustained topline profitable growth. Salary Range: $210,000.00 - $260,000.00 Core Accountabilities (What You'llBe Doing) Lead brand and marketing strategyfor La Brea Bakery and Otis Spunkmeyer across Retail, Foodservice, QSR, and emerging channels. Drive topline and P&L growth through brand marketing, customer marketing, and strategic innovation initiatives. Develop and execute multi-year marketing and innovation roadmaps grounded in consumer, customer, and market insights. Partner closely with Sales, R&D, Finance, and Operations to align growth strategies with commercial execution. Establish best-in-class category management practices to drive growth with existing and new Retail customers. Lead, develop, and inspire a high-performing marketing and innovation organization, prioritizing talent development and succession. Define and track KPIs to measure brand health, revenue growth, and return on marketing investment. Minimum Qualifications (What You Bring to the Table) Bachelor's degree in Businessor related field;Marketing preferred. 15+ years of consumer- and customer-facing experience within CPG/Food, across Retail and/or Foodservice. Proven track recordof drivingbranded and/or customer-branded revenue growth. Experience leading cross-functional initiatives within a matrixed organization. Strong business acumen with experience owning P&L outcomes delivering top line growth. Advanced analytical and strategic thinking skills, including decision-making with incomplete data. Excellent written, verbal, and executive-level presentation skills. Preferred Qualifications (Extra Ingredients for Success) MBA or advanced business degree. Experience scaling brands across multiple go-to-market models and channels. Deep experience with category management and syndicated data (e.g., Nielsen,Circana). Experience leveragingdigital and AI-enabled toolsto drive marketing effectiveness. Call to Action Ready to grow your career with a company that values your work and your future? Apply today and become part of our team at Aspire Bakeries! Aspire Bakeries LLC values the contribution each Team Member brings to our organization. The final determination of a successful candidate's starting pay will vary based on a number of factors, including, but not limited to location, shift, education, skill, and experience within the job or the industry. The pay scale listed for this position is generally for candidates that meet the specified qualifications and requirements listed in this specific job description. Additional pay may be determined for those candidates that exceed these specified qualifications and requirements. We provide a competitive compensation package that recognizes your experience, credentials, and education alongside a robust benefits program to meet your needs. For union-represented postings, wage rates and ranges are governed by applicable collective bargaining agreements. Aspire Bakeries is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, protected veteran status, or any other legally protected characteristic. We do not use artificial intelligence (AI) tools to screen, assess, or select applicants.