Experiential Marketing Assistant

At Macmillan Learning, we're committed to driving innovation that transforms education. We seek team members who thrive on pushing boundaries, envisioning future possibilities, and building solutions that make a lasting impact. Whether you're a Pioneer shaping bold new ideas, a Builder turning possibilities into reality, or a Stabilizer optimizing for success, you'll play a vital role in advancing our mission. If you're excited by the prospect of testing new technologies, implementing transformative strategies, and thriving in a fast-paced, innovative environment, we'd love to hear from you!

The Experiential Marketing Assistant provides day-to-day administrative and operational support for the Experiential Marketing Team, helping manage projects, organize assets, and keep marketing activities running smoothly. Responsibilities include assisting with the creation, scheduling, and tracking of social media and content marketing initiatives; coordinating community engagement and event logistics; and maintaining shared tools and reports that support collaboration across teams. The role also contributes to broader campaign efforts by building and tracking email communications, preparing marketing materials, and supporting cross-functional projects with sales and product teams. Through this hands-on work, the Marketing Assistant helps ensure that creative ideas are executed efficiently and that every educator and student interaction is thoughtfully supported.

We know that talented candidates sometimes hesitate to apply when they don't meet every single qualification listed. We encourage you to apply if you're excited about this role and believe you can contribute meaningfully to our team, even if your background doesn't align perfectly with every requirement. We're looking for people who are passionate about our mission and can bring valuable perspectives to our work. Different experiences, skills, and approaches all have the potential to strengthen what we do. If this opportunity interests you, we'd love to hear how your unique background and abilities could contribute to our team's success. We're committed to building a workplace where everyone can do their best work and where diverse viewpoints are valued. We encourage all qualified candidates to apply - we're excited to learn about the different ways you might add value to our organization.

Major responsibilities include, but are not limited to:

• Assist in planning and executing digital marketing campaigns in collaboration with the Campaign Team.
• Build and edit emails in Marketo, help coordinate campaign timelines in Asana, track deliverables, and support reporting as needed.
• Assist with creating, scheduling, and publishing social media content across platforms.
• Monitor engagement, respond to comments, and track trends within educator and student communities.
• Support community growth initiatives and help ensure content aligns with audience interests and departmental goals.
  
• Provide administrative support for content marketing and peer learning community initiatives.
• Help organize and maintain shared content calendars, manage community member lists and permissions, coordinate discussion topics, and track participation data.
• Support the development and distribution of newsletters, discussion prompts, and community resources that foster collaboration and knowledge sharing among educators.
• Maintain shared project timelines, calendars, and asset libraries in tools such as Asana and Google Drive.
• Support vendor payment management, process invoices, and coordinate prize distribution for giveaways and promotions.
• Track project deliverables, document workflows, and assist with team coordination and communication.
• Assist with planning and executing logistics for major events such as National Sales Meetings, virtual conferences, and educator gatherings.
• Manage event materials, coordinate setup, and ensure all logistical elements run smoothly.

Required Qualifications:

• Bachelor's Degree.
• Attention to detail and thoroughness.
• Ability to manage a number of ongoing tasks simultaneously.
• Strong written and oral communication skills.
• Willingness to take risks and eagerness to learn.

Preferred Qualifications:

• Google Suite with expertise particularly in Docs, Sheets, and Slides.
• Knowledge of/experience with Gen AI tools and workflow automations.
• Experience with Marketo and Salesforce.
• Demonstrated ability to propose and experiment with new content ideas (e.g., interactive posts, micro-campaigns, new engagement formats) across email and social channels to boost visibility and engagement.
• Experience using generative AI tools for drafting social media captions, generating discussion prompts, or brainstorming campaign ideas.
• Comfortable testing bold or unconventional campaign tactics and learning from real-time feedback and performance metrics.

Salary Range:

This is an entry level role and the salary is $42,000/year.

Exemption Status: Exempt

Physical Requirements:

Must be able to multi-task, concentrate in an open office work environment, and to travel occasionally. Must be able to work more than 40 hours per week as needed.

The position is eligible for remote employment, excluding the following locations: Alaska, Arkansas, Hawaii, Mississippi, Nevada, South Dakota, West Virginia, Wyoming.

Benefits

Regular full-time and qualifying part-time employees and their dependents are eligible for Macmillan benefits, effective on the employee's date of hire. Macmillan also offers health benefits coverage to qualifying same-sex and opposite-sex domestic partners (may require additional documentation) of active employees.

• Competitive pay and bonus plan
• Generous Health Benefits (Medical, Dental, Vision)
• Contributions to your 401k retirement account through Fidelity
• Generous paid time off, sick time, floating holidays, and paid holidays (Spring Reset Day , Juneteenth, Indigenous People's Day, Election Day, and more!)
• Employee Assistance Program, Education Assistance Program
• 100% employer-paid life and AD&D insurance
• And much more!

Macmillan Learning is a privately-held, family owned company that improves lives through learning. By linking research to learning practice, we develop pioneering products and learning materials for students that are highly effective and drive improved outcomes. Our engaging content is developed in partnership with the world's best researchers, educators, administrators, and developers. To learn more, please visit macmillanlearning.com or see us on Facebook, Twitter, LinkedIn or join our Macmillan Community. Macmillan Learning is a division of the Holtzbrinck Publishing Group, a family-owned global media company headquartered in Stuttgart, Germany.

At Macmillan Learning, we believe diverse perspectives and backgrounds enrich our mission to improve lives through learning. We actively seek candidates who reflect a wide range of identities, experiences, and communities. We are an Equal Opportunity Employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, age, ethnicity, national origin, sex, sexual orientation, gender, gender identity or expression, disability status, physical ability, neurodiversity, genetic information, protected veteran status, family and economic status and background, geographical status and background, or any other characteristic protected by federal, state, or local law. You can read more about our Diversity, Equity, & Inclusion initiatives here.

The successful candidate for this position will be an employee of Bedford, Freeman & Worth Publishing Group, LLC d/b/a Macmillan Learning. Bedford Freeman & Worth Publishing Group, LLC has developed an affirmative action program in compliance with the NY Department of Education's guidance. Portions of the affirmative action program are available for review by applicants and employees by contacting Human Resources at Macmillan Learning.