Senior Manager, Acquisitions Marketing

Department: Marketing

Hybrid: 2 days a week in Somerset, NJ office

HearingLife is part of the Demant Group, a global leader in hearing healthcare and technology with over 115 years of history. As one of the world's most innovative hearing health companies, Demant is dedicated to helping people rediscover hearing through solutions that enhance quality of life, break down barriers, and connect people to the world around them.

Headquartered in Denmark, Demant operates in more than 130 countries and offers a comprehensive portfolio of hearing aids, audiometric equipment, personal communication, and hearing care services. The organization has established Centers of Excellence (COE) for key functions-such as marketing, digital transformation, and customer experience-fostering collaboration and driving best practices across its global teams.

As a proud member of this global organization, HearingLife leverages Demant's industry-leading expertise and COE resources to deliver exceptional care through a network of 600+ locations across the United States. Close collaboration with global partners in Denmark ensures alignment on strategy and access to cutting-edge innovations that enhance HearingLife's ability to fulfill its mission.

At HearingLife, we strive to fulfill Demant's mission of "Hearing is Our Passion" by expanding our reach and empowering more individuals to experience the life-changing benefits of better hearing.

This Team Member must uphold the HearingLife Core Values:

• We create trust
• We are team players
• We apply a can-do attitude
• We create innovative solutions

POSITION OVERVIEW

The Senior Manager, Acquisitions Marketing will lead the strategy, execution, and optimization of marketing initiatives designed to support the successful integration and growth of newly acquired clinics. This role is responsible for identifying opportunities to streamline marketing efforts across newly acquired clinics, consolidating resources and uncovering cost efficiencies without compromising local impact or performance. The ideal candidate is a performance-driven marketer with deep experience in omnichannel campaigns, local market activation, and change-sensitive communications. A strategic thinker with strong executional skills and a collaborative mindset will thrive in this role.

KEY RESPONSIBILITIES

• Partner with Growth, Sales, and Operations teams to align marketing efforts with clinic transition plans
• Identify opportunities to consolidate marketing resources and find cost efficiencies
• Set campaign objectives and KPIs tailored to acquisition timelines and goals
• Develop and execute Go-To-Market (GTM) strategies for newly acquired clinics
• Manage acquisition budget allocation across channels with a focus on efficiency and ROI
• Lead testing and optimization of messaging and media strategies in new markets
• Provide unified reporting and actionable insights to guide post-acquisition marketing decisions
• Collaborate with brand team to transition through co-branding and rebranding phases while adapting to local market nuances and legacy patient expectations
• 15-20% Travel to Clinics

Qualifications:

• Bachelor's Degree (Business, Marketing, or related field)
• 8-10 years of experience in a fast paced, dynamic marketing environment
• Proven success in integrating new locations, products, or services

• Experience in lead generation and program optimization for consumer brands, service organizations or client marketing organizations
• Expertise developing strategy for omnichannel (digital, advertising, events, web) campaigns

Must have skills:

• Proven ability to manage and adapt marketing strategies across diverse brands and geographic regions
• Deep understanding of full-funnel marketing tactics with track record of improving campaign efficiency, lead quality and conversion rates
• Skilled in managing marketing budgets with a focus on identifying cost-saving opportunities and consolidating resources

• Data-driven mindset and ability to make go forward recommendations based on results
• Strong analytical and reporting capabilities
• Attention to detail
• Exceptional organizational, follow-up and time-management skills
• Ability to manage multiple, concurrent projects across teams
• Strong interpersonal and communication skills
• Strong MS Office and project management software
• Excellent project management and leadership acumen
• Above average written, verbal and presentation skills

Nice to have:

• Working knowledge of content optimization
• Experience with AI marketing tools
• Experience with Google Analytics and Google Looker
• A process-improvement and positive mindset

Target Salary range: 105 - 118k Base + Bonus

Benefits:

• Competitive salary and bonus structure.
• Comprehensive health benefits (medical, dental, vision).
• Retirement savings plan with company matching.
• Professional development and ongoing training.
• Employee discounts on hearing aids and related services.

We are an Equal Opportunity / Affirmative Action employer, all qualified applicants will receive consideration for employment without regard to race, color, religion, sexual orientation, sex, national origin, disability, or protected veteran status.

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