Job Title - Channel Metadata Analyst
Location/Site - Lake County, IL Hybrid (Tuesday, Wednesday, Thursday)
Duration - 2 years
Work shift (days/times) - Monday - Friday; 8-5
Interview process: 3 rounds of interviews
What are the top 3-5 skills, experience or education required for this position: Experience with digital marketing operations, database/content management, project management.
Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus.
Exceptional communication and collaboration skills across business and technical teams.
Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment.
Summary: The Channel Metadata Analyst supports with day-to-day management, oversight, and optimization of marketing metadata and digital operational programs. This role will also cover aspects of Email Rental, Preference Center management, and dashboard/data operations.
Responsibilities:
- Lead daily operations, including metadata tagging and dashboard management across complex brand programs, ensuring accuracy and on-time execution
- Collaborate with internal stakeholders and agencies to maintain updated content, align processes, and uphold data management standards
- Utilize Salesforce (CPMT) for metadata activities
- Perform data querying, analysis, and process automation using SQL
- Develop and maintain documentation such as playbooks, guides, and RACI matrices
- Onboard cross-functional/agency teams on workflows and operational processes
- Partner with teams to gather requirements, test, and verify data inputs/outputs
- Drive standardization, automation, and process improvements to enable greater efficiency
- Troubleshoot issues, identify root causes, and implement corrective actions with partners
- Design, update, and maintain dashboards/operational reports using Smartsheet, Workfront, & PowerBI
- Oversee and support aspects of Email Rental and Preference Center workflows and operations
- Stay current with digital operations best practices and recommend new solutions
- Communicate clearly and set expectations throughout operational processes
Qualifications:
- Bachelor's Degree in Business, Marketing, Information Systems, or equivalent experience
- Experience with digital marketing operations, database/content management, project management.
- Hands-on experience with Smartsheet, PowerBI, and Salesforce; proficiency in SQL (Snowflake) & Marketo a strong plus
- Exceptional communication and collaboration skills across business and technical teams
- Demonstrated ability to operate independently, solve problems, and manage multiple priorities in a dynamic environment
- Proven track record of cross-functional teamwork and driving programs to completion
- Strong knowledge of Microsoft Office (Word, Excel, PowerPoint, Outlook)
- Enthusiastic, solution-oriented, and open to new challenges
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