Director of Demand Generation (HYBRID)

We are seeking an experienced, data-driven Director of Demand Generation to lead our marketing efforts focused exclusively on generating qualified pipelines and accelerating revenue growth. This role is ideal for a strategic yet hands-on marketing leader who thrives on measurable impact, sales alignment, and full-funnel performance.

As the Director of Demand Generation, you will own the strategy, execution, and optimization of all demand programs - spanning inbound and outbound marketing, digital channels, paid media, and marketing automation. You'll partner closely with Sales, Revenue Operations, and Product Management to deliver predictable, scalable demand that fuels our growth engine.

This position offers a hybrid work schedule, with an on-site presence Tuesday - Thursday combining flexibility with team collaboration.

• Competitive Compensation Package: Our employees are the best part of our company. We want you to feel valued, appreciated, and included. Because of this, we make sure your hard work is recognized.

• Paid Leave (US ONLY): Enjoy time away from work with Company paid holidays and a flexible working schedule through our paid time off (PTO) policy. Yep, you read that correctly. We are a Company that values you and makes sure you take time for yourself.

• 401(k): Prepare for a secure retirement with our 401k plan, which includes an employer matching contribution.

• Comprehensive Health & Wellness Plans: We offer a comprehensive benefit package that includes medical, dental and vision coverage, company-paid short-term and long-term disability insurance, as well as company-paid basic life insurance that supports you during your career with us. We believe that taking care of our employees is essential, and these benefits reflect our commitment to your health, security, and peace of mind.

• Global Team: With our state-of-the-art corporate headquarters in Rock Hill, South Carolina, our global team operates across more than 13 countries worldwide. Experience a workplace comprised of talented individuals who are passionate about serving our customers and each other.

• Innovative Culture: Innovation is at the heart of what we do! Since our founding in 1986 by Chuck Hull, the inventor of 3D printing, we have continuously pushed the boundaries of what is possible with additive manufacturing. When you join 3D, you will have the opportunity to work with cutting edge technology in an innovative and collaborative culture!

• Talent Development: At 3D Systems, we invest in talent programs to support employees with opportunities to grow, contribute, develop, and thrive in their careers.

• Connection & Engagement Opportunities: We strive to cultivate an environment where our diverse global workforce can connect and thrive. Our Employee Resource Group program, Employee Recognition program, and 3D Gives Back program, are just a few examples of how you will be empowered to build connections, celebrate wins, and make a meaningful impact.

• Own the demand generation strategy and execution across global markets to deliver consistent, qualified pipeline that meets or exceeds quarterly revenue targets.

• Design, launch, and optimize multi-channel campaigns (email, digital, paid social, search, webinars, ABM, events) that attract, engage, and convert target audiences.

• Partner with Sales and RevOps to define lead scoring, funnel metrics, and performance KPIs that ensure marketing programs directly impact pipeline velocity and conversion.

• Leverage data and analytics to track campaign performance, ROI, and attribution - providing actionable insights that improve spend efficiency and conversion rates.

• Own the marketing automation and lead management process, ensuring seamless lead flow, nurture programs, and CRM alignment with Salesforce/HubSpot/Marketo (or similar tools).

• Develop and manage the demand generation budget with accountability for cost per lead, cost per opportunity, and overall marketing ROI.

• Build compelling value propositions, messaging, and assets that drive engagement at every stage of the funnel.

• Build and lead a high-performing team of Digital Marketers, fostering a culture of testing, optimization, and performance excellence.

• Continuously experiment with new channels, technologies, and creative tactics to expand reach and improve conversion across the buyer journey.

• Deliver clear, data-driven insights to senior leadership on pipeline performance, campaign ROI, and strategic opportunities to accelerate growth and optimize marketing investment.