Sponsorships & Events Manager

Our mission is to SAVE AND IMPROVE LIVES BY EMPOWERING HEALTHCARE CONSUMERS. Come be part of remarkable.

How you can make a difference

We are seeking a strategic, relationship-focused sponsorships and events manager to expand our company's presence in key markets. The role drives growth by spearheading brand sponsorships, affiliate partner programs, and managing joint events and co-branded initiatives that engage the public, including clients, partners, and industry thought leaders.

This is a hybrid position and applicants must reside in Utah with some required in-office time at our Draper, UT office location.

What you'll be doing

Essential Duties and Primary Responsibilities:

Identify, evaluate, and secure partnership and sponsorship opportunities with organizations in specific target markets, primarily the Utah region. This role will also potentially expand to sponsorships in the rest of the country in the near future.
• Lead event planning and execution with strategic partners-such as hosted specialty events, webinars, industry panels, roundtables, conferences, and workshops. Define event objectives, manage project plans, coordinate logistics, and ensure alignment throughout the planning and delivery phases.
• Collaborate cross-functionally to create co-marketing content and campaign assets for events, product launches, and partner-driven initiatives targeting benefits decision-makers, HR, and Finance leaders.
• Negotiate partnership terms, event sponsorship agreements, and incentives with vendors.
• Launch and manage ambassador programs and digital collaborations that extend brand reach and pipeline growth.
• Track and report on partnership and event ROI using partner management and CRM platforms; adjust strategies for optimal impact.
• Ensure all sponsorship and event activities comply with industry regulations, brand standards, and benefit industry best practices.

Success Metrics:

• Growth in qualified leads, brand adoption, and engagement via events and sponsorship channels.
• Increased participation and satisfaction among target audiences at hosted events and partner campaigns.
• Robust reporting of partner- and event-driven pipeline impact in target markets.
• Consistent achievement of event ROI, attendance, and engagement goals.

What you will need to be successful

• Bachelor's degree in Business, Marketing, Events Management, or related field.
• 5+ years in B2B health benefits, professional services partnerships, or event/affiliate management.
• Proven success delivering measurable results via events, strategic sponsorships, and affiliate programs.
• Highly detail oriented and obsessed with delivering the best experience in our events & sponsorships.
• Project leadership and event logistics management experience-ideally in co-hosted or partner-driven environments.
• Expertise with CRM and Martech tools (Salesforce, Marketing Cloud, Outreach) and ROI reporting.
• Experience with microsoft suite
• Familiarilty with technology and AI trends in this space is a plus
• Excellent negotiation, stakeholder engagement, and communications skills across diverse teams and partner organizations
• Up to 25% travel may be required to represent HealthEquity at trade shows, conferences, and other related events.
• Must be willing to attend sponsorship events & other activations which might happen outside normal business hours.

The actual compensation offer is determined based on job-related knowledge, education, skills, experience, and work location. This position will be eligible for performance-based incentives as part of the total compensation package, in addition to a full range of benefits including:

• Medical, dental, and vision
• HSA contribution and match
• Dependent care FSA match
• Uncapped paid time off
• Paid parental leave
• 401(k) match
• Personal and healthcare financial literacy programs
• Ongoing education& tuition assistance
• Gym and fitness reimbursement
• Wellness program incentives

HealthEquity has a vision that by2030 we will make HSAs as wide-spread and popular as retirement accounts. We are passionate about providing a solution that allows American families to connect health and wealth. Join us and discover a work experience where the person is valued more than the position. Click here to learn more.

You belong at HealthEquity!

HealthEquity, Inc. is an equal opportunity employer, and we are committed to being an employer where no matter your background or identity - you feel welcome and included. We ensure equal opportunity for all applicants and employees without regard to race, age, color, religion, sex, sexual orientation, gender identity, national origin, status as a qualified individual with a disability, veteran status, or other legally protected characteristics. HealthEquity is a drug-free workplace. For more information about our EEO policy, or about HealthEquity's applicant disability accommodation, drug-free-workplace, background check, and E-Verify policies, please visit our Careers page.

HealthEquity uses Microsoft Copilot to transcribe screening interviews between candidates and their direct Talent Partner for note taking and interview summaries. By scheduling a screening interview with us, you consent to Microsoft Copilot's AI technology recording and transcribing your interview with your Talent Partner. This information will be reviewed for accuracy and then used by HealthEquity to summarize the interview, ensure accuracy, and facilitate our hiring process. We take privacy seriously. You have the option to opt out. If you wish to opt out of this Microsoft Copilot transcription, please notify your Talent Partner in advance of the interview. If we do not receive an opt-out request from you, we will assume that you consent to the use of Microsoft Copilot.

At HealthEquity, our goal is to save and improve lives by empowering healthcare consumers. This shared purpose inspires everything we do, including how we approach hiring. Our process is designed to get to know the real you: your skills, experiences, and potential to make a difference. We value honesty, originality, and the courage to do the right thing, even when it is not the easiest path. Showing up as your authentic self reflects these values and helps us build something truly remarkable together.

As AI is becoming a common tool throughout the application process, we want to be clear about its appropriate use at HealthEquity. Using AI to support resume writing, research, or interview preparation is perfectly acceptable, provided the content is accurate and genuinely represents your qualifications and skills. For other key parts of our interview process, however, it is important that the ideas, communication, and work you share reflect your own voice, experiences, and thinking. We ask that you participate in our live interviews and complete any assessments without AI assistance unless instructions explicitly indicate otherwise or a specific exception is discussed and approved in advance. This approach ensures fairness, celebrates your individuality, and allows your authentic perspective to shine. Behaviors that do not align with these guidelines may result in disqualification from the hiring process or termination of employment if later discovered. We appreciate your understanding and look forward to learning about the unique contributions only you can bring to HealthEquity.

HealthEquity is committed to your privacy as an applicant for employment. For information on our privacy policies and practices, please visit HealthEquity Privacy.