Growth Marketing Manager, Paid Social

Overview:

At Verkada, we're known to push traditional boundaries, and our B2B growth efforts are no exception. Paid Social is a key component of our Growth Engine and you'll be at the helm to execute and optimize our next-generation strategy. These channels drive the most critical pipeline and we need a data-driven, performance-focused thinker as we continue to scale globally.

As a Growth Marketing Manager, Paid Social, you will be responsible for driving customer acquisition through marketing campaigns across a multitude of paid channels including LinkedIn, Meta, and others. You will manage a 6 digit quarterly budget and will be in charge of campaign planning, ideation and execution with a data-driven mindset to have a massive impact on the top line of the company.

Key Responsibilities:

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  Pipeline Generation & Strategy: Develop and execute strategies that drive pipeline growth through paid social campaigns, focusing on channels such as LinkedIn, Meta, X, Google and Reddit.

  
  
• Campaign Execution & Optimization: Manage the full lifecycle of marketing campaigns from planning to execution (i.e. strategizing on what campaigns and ads you will run) to performance analysis. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.
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  Cross-Department Collaboration: Work closely with internal teams across data science, marketing development representatives (MDRs), marketing operations, product marketing, and sales to ensure campaign success. Continuously monitor and optimize campaigns, running experiments to improve outcomes and reporting key metrics.

  
  
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  Performance Monitoring & Insights: Track and analyze key campaign metrics identify trends, measure campaign effectiveness, and optimize strategies for maximum ROI. Regularly communicate insights and learnings across departments to ensure alignment and drive continuous improvement.

  
  

Qualifications:

We're seeking candidates who bring a combination of strong analytical skills, creativity, and experience in digital marketing campaigns. Ideal backgrounds include both agency and in-house B2B experience in: Paid Social, Paid Media, Growth Marketing, Demand Generation, Social Media Marketing, etc. Experience in content and ads creation and ideating campaigns that drive pipeline growth, with a focus on paid customer acquisition is highly preferred.

• Proven experience in digital marketing and paid customer acquisition (B2B preferred)
• Strong experience in running campaigns at various stages of the funnel (top, middle, bottom) using social media platforms such as LinkedIn, Meta, X, Google, etc.
• Demonstrated ability to collaborate cross-functionally with sales, marketing operations, product marketing and creative teams.
• Proficiency in data analysis, knowledge of Excel preferred.
• Experience managing large-scale marketing campaigns end to end, including performance optimization throughout the funnel, lead follow-up and pipeline conversion.

Additional Information

• You must be independently authorized to work in the U.S. We are unable to sponsor or take over sponsorship of an employment visa for this role, at this time.

US Employee Benefits

Verkada is committed to investing in the holistic health and wellbeing of all employees and their families. Our benefits and perks programs include, but are not limited to:

• Healthcare programs that can be tailored to meet the personal health and financial well-being needs - Premiums are 100% covered for the employee under most plans and 80% for family premiums
• Nationwide medical, vision and dental coverage
• Health Saving Account (HSA) and Flexible Spending Account (FSA) with tax saving options
• Expanded mental health support
• Paid parental leave policy & fertility benefits
• Time off to relax and recharge through our paid holidays, firmwide extended holidays, flexible PTO and personal sick time
• Professional development stipend
• Wellness/fitness benefits
• Healthy lunches and dinners provided daily