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Senior Product Manager, Footwear

Adidas
United States, Oregon, Portland
Jul 10, 2025

Purpose & Overall Relevance for the Organization:



  • Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together





  • Support in influencing and executing the category direction





  • Support in working with all necessary functions to deliver the category business objectives





  • Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising




Key Responsibilities:



  • Support the director in influencing and implementing strategic category direction while proactively assisting in range direction.





  • Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies.





  • Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence.





  • Act as a role model for the team, supporting the product creation process and fostering a collaborative environment.





  • Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process.





  • Conduct business analysis, draw insights, and support actions that drive profitability and efficiency.





  • Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes.





  • Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers.





  • Prepare and present ranges and business-related topics with the appropriate structure and audience in mind.





  • Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges.





  • Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership.





  • Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals.





  • Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making.





  • Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies.



Authorities:



  • Personnel managed - if applicable





  • Budget managed - no




Key Relationships:



  • Steer a strong relationship and ensure constant dialogue/feedback with





  • business unit and across other BUs





  • cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning)





  • markets and relevant third parties



Knowledge, Skills and Abilities:



  • Lateral thinking and challenge status quo





  • Communication skill set, including effective negotiation and clear transportation of information





  • Step up to conflicts, work towards a diplomatic solution





  • Be open for change, support execution of change management





  • Cooperate effectively to maintain and develop trustful relationships





  • Basic leadership skills





  • Work independently as well as part of a team





  • Efficiently plan and prioritize daily work





  • In-depth knowledge of respective product category





  • Advanced analytical skills, be solution driven and result oriented





  • Ability to travel





  • Passion for sports




Requisite Education and Experience / Minimum Qualifications:



  • College degree, preferably in marketing/business/textile/fashion





  • Minimum of 5 years Product Marketing experience with APP, FTW or ACC background





  • Experience in trade or sales is helpful





  • Fluent in English





  • PC skills (MS Office programs)




Applied = 0

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