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Senior Product Manager, Footwear

Adidas
United States, Oregon, Portland
Jul 10, 2025
Purpose & Overall Relevance for the Organization: Be a consumer, culture and sport expert, with a passion and willingness to bring culture and sport together Support in influencing and executing the category direction Support in working with all necessary functions to deliver the category business objectives Support in creating ranges within the category from both an image and commercial point of view, while actively connecting with GTM and Merchandising Key Responsibilities: Support the director in influencing and implementing strategic category direction while proactively assisting in range direction. Assist in identifying new business opportunities to drive innovation and commerciality, ensuring alignment with brand and business unit (BU) strategies. Provide product creation process expertise, ensuring all tasks are executed within set timeframes while maintaining product excellence. Act as a role model for the team, supporting the product creation process and fostering a collaborative environment. Facilitate strong cross-functional relationships with interlinked departments to enable an efficient product development process. Conduct business analysis, draw insights, and support actions that drive profitability and efficiency. Leverage strong knowledge of product information systems and interlinking functions to ensure clarity on timelines and processes. Contribute high-level product expertise to create industry-leading products and support discussions with markets and retailers. Prepare and present ranges and business-related topics with the appropriate structure and audience in mind. Collaborate with Go To Market (GTM) counterparts to integrate GTM direction into relevant ranges. Take ownership of specific projects that optimize category performance, working independently while providing updates to leadership. Support direct reports (if applicable), ensuring structured onboarding, functional skill development, and alignment with team goals. Maintain a strong understanding of the NAM marketplace, competitive landscape, and key consumer insights to inform decision-making. Provide operational support to ensure the BU vision, strategic objectives, and financial targets are met, while helping guide creation teams in executing brand strategies. Authorities: Personnel managed - if applicable Budget managed - no Key Relationships: Steer a strong relationship and ensure constant dialogue/feedback with business unit and across other BUs cross-functional team (Design, Development, GTM, Sports Marketing, Materials, Costing, Planning) markets and relevant third parties Knowledge, Skills and Abilities: Lateral thinking and challenge status quo Communication skill set, including effective negotiation and clear transportation of information Step up to conflicts, work towards a diplomatic solution Be open for change, support execution of change management Cooperate effectively to maintain and develop trustful relationships Basic leadership skills Work independently as well as part of a team Efficiently plan and prioritize daily work In-depth knowledge of respective product category Advanced analytical skills, be solution driven and result oriented Ability to travel Passion for sports Requisite Education and Experience / Minimum Qualifications: College degree, preferably in marketing/business/textile/fashion Minimum of 5 years Product Marketing experience with APP, FTW or ACC background Experience in trade or sales is helpful Fluent in English PC skills (MS Office programs)