Senior Director, Global Integrated Campaigns Strategy

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About Salesforce

We're Salesforce, the Customer Company, inspiring the future of business with AI+ Data +CRM. Leading with our core values, we help companies across every industry blaze new trails and connect with customers in a whole new way. And, we empower you to be a Trailblazer, too - driving your performance and career growth, charting new paths, and improving the state of the world. If you believe in business as the greatest platform for change and in companies doing well and doing good - you've come to the right place.

At Salesforce, we empower companies to connect with their customers in a whole new way. The Global Integrated Campaigns team at Salesforce is at the heart of how we bring our brand and solutions to market. Reporting into the Vice President of Integrated Campaigns this team is responsible for building full funnel, insights lead campaigns that scale across regions and deliverable measurable impact - from driving AI adoption to accelerating pipeline.

We work closely with Field Marketing, Product Marketing, Creative and Industry teams to craft bold narratives, execute Global campaigns at scale and ensure seamless execution while maintaining a unified global strategy. Our campaigns are designed for consistency and adaptability across all customer touch points ensuring alignment well empowering our Global Field teams to activate.

If you're energized by translating business strategy into high impact global demand campaigns and want to help shape the future of Ai-driven customer engagement this is the place for you.

We're seeking an experienced and collaborative leader to drive end-to-end campaign strategy, combining demand generation, creative execution, and cross-functional alignment. This role sits at the intersection of strategy and execution, playing a pivotal role in delivering measurable pipeline growth while elevating our brand across key channels.

Lead Cross-Functional Campaign Strategy & Planning

• Partner with Product Marketing, Brand Marketing, Creative, Media Lab, and COEs to align messaging, targeting, and activation strategies.

• Serve as a strategic advisor to Media Lab and PMM teams on campaign architecture and demand gen best practices.

• Drive collaboration across stakeholders, synthesizing input into actionable marketing plans aligned to strategic business objectives.

• Ensure integration of customer journeys, persona-based messaging, and sales play alignment into every campaign.

Lead Campaign Design and Development

• Lead the creative briefing process and work with in-house designers, writers, and producers.

• Translate campaign goals into compelling content assets (emails, landing pages, paid media, social, etc.).

• Ensure brand consistency and quality across all creative outputs.

• Oversee the development of activation-ready global campaigns and campaign packages.

Deliver Measurable Impact

• Support YoY growth in Marketing Driven Pipeline (MDP) and YoY growth in AI product pipeline.

• Provide input into performance metrics to continuously optimize campaign plans and field impact.

Management & Leadership

• Establish a strong team culture centered on collaboration, accountability, innovation, and customer impact.

• Serve as a voice of clarity, motivation, and strategic alignment during periods of change and transformation.

• 10+ years of experience in B2B marketing, demand generation, or integrated campaign leadership and 3+ years of leadership experience. Previously experience and working within a large technology company is a plus.

• Expertise in taking business priorities, messaging, and brand and and translation of into strategic briefs that deliver strong campaign design.

• Background in creative development or agency-side experience is a plus.

• Must be comfortable working in environments that are fast paced and being able to thrive and influence stakeholders at varying levels.

• Demonstrated success building and leading high-performing teams in environments where ambiguity and the need to influence is high.

Why Join Salesforce?

This is a rare opportunity to shape the future of global demand generation at one of the world's most admired companies. You'll build and lead a new function at the intersection of creativity, strategy, and execution-driving real business impact through customer-centric marketing.

Join us and help define the next era of integrated marketing at Salesforce!

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