New

Principal Product Marketing Manager - Footwear

Columbia Sportswear
life insurance, 401(k)
United States, Oregon, Portland
Jul 08, 2025
ABOUT THE POSITION Our mission at Columbia Sportswear is to unlock the outdoors for everyone. We are looking for a passionate and strategically minded Footwear Product Marketing Manager to lead product marketing initiatives across a range of activity-based business categories. This role is ideal for someone with a strong track record of success in footwear marketing, a passion for the outdoors, and who understands the unique needs of hikers, trail runners, and outdoor enthusiasts. You'll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty. HOW YOU'LL MAKE A DIFFERENCE Outdoor-Focused Product Positioning: Craft compelling product narratives that highlight performance, durability, sustainability, and footwear innovation tailored to outdoor consumers Go-to-Market Leadership: Drive seasonal GTM strategies for outdoor footwear collections, ensuring alignment across product, brand, and commercial Consumer & Market Insights: Analyze footwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies Product Lifecycle Management: Oversee the full lifecycle of footwear products-from concept to launch, ensuring alignment with brand and long-term business goals Sales Enablement: Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in Cross-Functional Collaboration: Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging Performance Analysis: Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies YOU ARE: A collaborator, communicator, and an effective presenter of strategies and storytelling Someone with a deep understanding of the outdoor industry and consumer mindset A strong project manager with cross-functional leadership skills Naturally curious, with a hunger to keep learning Excellent communication and presentation abilities Passionate about the outdoors, be it hiking, trail running, angling, or backpacking YOU HAVE Bachelor's degree in marketing, Business, or related field 8+ years of professional experience in marketing and/or product marketing, preferably in outdoor footwear, apparel, or gear Experience with technical product storytelling and performance marketing, ideally in the footwear industry Data-driven experience, communicating analytics and data through presentations (Excel, PowerPoint, etc.) Experience with DTC and specialty outdoor retail channels Familiarity with PLM systems and digital asset management tools Knowledge of product development and insight-driven marketing #LI-SR1 #Hybrid This job description is not meant to be an all-inclusive list of duties and responsibilities, but constitutes a general definition of the position's scope and function in the company. Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities. https://www.eeoc.gov/sites/default/files/2023-06/22-088_EEOC_KnowYourRights6.12.pdf. If you need reasonable accommodation because of a disability for any part of the employment process, please notify your recruiter. At Columbia Sportswear Company, we're proud to offer regular full-time employees a benefits package that includes a variety of services and products to help make your life and work more rewarding. Our benefit programs contribute to overall employee well-being by aligning those programs with the fundamental elements of well-being: physical, social/emotional, financial, career and community. Benefits that can protect your family's financial future and help you save money through our 401k plan plus a generous company match. Columbia offers medical, dental, vision, life Insurance, disability, flexible spending accounts, health savings account, and an assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services). In addition, Columbia offers EAP + which is free and confidential 24/7/365 counseling services. We have extensive wellness benefits, employee discounts and a generous time off program available. If you need an accommodation/adjustment to successfully complete and submit your application, please reach out to AskHR@columbia.com with the Subject: Applicant Assistance Requested.