Manager - Marketing

Why Bally's?
Bally's Corporation (NYSE: BALY) is a global casino-entertainment company with a growing omni-channel presence. Bally's owns and operates 19 casinos across 11 states, along with a golf course in New York and a horse racetrack in Colorado, and holds OSB licenses in 13 jurisdictions in North America. The acquisition of Aspers Casino in Newcastle, UK, expands its international reach. It also owns Bally Bet, a first-in-class sports betting platform, Bally Casino, a growing iCasino platform, Bally's Interactive International division (formerly Gamesys Group), a leading global interactive gaming operator, and a significant economic stake in Intralot S.A. (ATSE: INLOT), a global lottery management and services business.
With 11,500 employees, its casino operations include approximately 17,700 slot machines, 630 table games, and 3,950 hotel rooms. Bally's also has rights to developable land in Las Vegas at the site of the former Tropicana Las Vegas.

The Role: Manager - Marketing

Responsibilities:

• Work closely with media agency on all mass media advertising and marketing items.
• Assist in all PR efforts and events.
• Coordinate the Company's web and email marketing initiatives.
• Maintain brand consistency in all produced pieces for the Company, including the website
• Monitor and supervise advertising and direct marketing budgets and deadlines
• Proofread all marketing materials.
• Track expenses, reconcile invoices and report forecast expenses to Operations Analyst, for casino, hotel, harness and food and beverage.
• Coordinate with Database Analyst to maintain database hygiene and offer upload process
• Produce reports and response analysis
• Act as point of contact for media for advertising proposals and interview requests.
• Oversee media production and coordination
• Present creative ideas on new ways to promote the property.
• Design and schedule the marquee messages for casino, hotel, harness and motorsports
• Oversee all of the email marketing efforts as well as internet marketing
• Respond to inquiries within 24 hours of receipt
• Responsible for the supervision of department staff.
• Responsible for the performance management of staff including the timely completion of employee evaluations.
• Conduct training with subordinates, both formally and informally
• Issue discipline and terminate employees as appropriate
• Reward and recognize superior performers
• Oversee and ensure that employees work safely and follow all safety rules
• Drive personal vehicle for business-related purposes
• Interviews, selects, hires and retains superior employees
• Coaches, and counsels subordinate employees
• Exercises considerable judgement in determining priorities, managing projects and assignments, delegating work, and overall accomplishment of goals and tasks.
• Manages departmental budget, maximizing revenue and controlling expenses as appropriate
• Manages payroll and labor costs
• Maintains relevant records and oversees the maintenance of records as appropriate for the department
• Develops and implements strategic goals, objectives and business plans for the department
• Ensures compliance with relevant laws and regulations as well as company policies and procedures
• Maintains up-to-date knowledge of industry and competition
• Ensures effective communication within the department and company
• Establishes and implements customer service standards
• Holds subordinates accountable for established performance expectations
• Motivates and develops staff; provides advice and guidance as appropriate

Qualifications:

• Bachelor's Degree in Marketing, Advertising, Communications or related field required or equivalent work experience.
• 3-5 years of related marketing experience.
• Must possess knowledge of Marketing strategies used to increase customer worth, retention, acquisition, and satisfaction.
• Must possess superior customer service and leadership skills
• Must possess superior written and oral communication skills
• Must be able to solve problems and deal with a variety of situations
• Must present an overall professional appearance
• Must be able to work weekends, holidays and nights as scheduled
• Must be able to successfully pass a background check and receive a license from the DE Lottery
• Must possess a valid driver's license and an acceptable driving record
• Must be proficient with Microsoft Office software.
• Must be able to speak, read and write English

What's in it for you:

• Competitive Salary with annual performance reviews
• Comprehensive health coverage plan that includes medical, dental, and vision
• 401(K)/ Company Match
• Access Perks and Childcare discounts

Target Starting Salary Rate: $64,500 salary

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

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