Marketing Manager

B2B Marketing Strategy & Execution

• Lead the development and implementation of B2B digital marketing strategies focused on lead generation, thought leadership, and brand positioning.
• Execute campaigns across paid search, display, social media, SEO, and email automation to drive qualified leads and funnel engagement.
• Coordinate with external sources to align marketing messaging, product positioning, and commercial strategy for global consistency.
• Manage website and ensure optimization for lead capture and conversion.
• Support sales enablement efforts with content, presentations, and data-driven materials tailored to each channel.

D2C Marketing Collaboration

• Work closely with the Nutrients and Business Development teams to drive D2C marketing for websites, including campaign planning, creative briefs, and performance analysis.
• Align B2B and D2C messaging across digital touchpoints to ensure consistent brand presence.

Operational

• Take direct ownership of marketing tasks such as asset creation, content upload, KPI monitoring, and marketing material development.
• Lead cross-functional execution of marketing plans, managing both internal and external contributors.
• Serve as the primary point of contact for execution, ensuring timey and high-quality delivery of campaigns.
• Report monthly on marketing performance and initiatives to Head of Probiotics Division.
• Collaborate closely with Sales, Business Development, R&D, Regulatory, Nutrients, and AB-Biotics teams.

Marketing Analytics & Budgeting

• Stay current with industry trends, emerging technologies, consumer insights, and competitor activities in the probiotics, supplements, and functional ingredients space.
• Conduct formal and informal market research to inform strategic decisions and identify white space opportunities.
• Collaborate closely with R&D and Product Development teams to provide marketing-driven input on new product concepts, formulation needs and go-to-market positioning.
• Participate in cross-functional innovation meetings, contributing market feedback, branding insights, and commercialization strategies.

Must demonstrate the following emotional intelligence skills:

• Emotional Empathy
• Positive Attitude
• Excellent Communication Skills
• Flexibility / Adaptability
• Interpersonal Skills

Bachelors of Marketing (required)

Experience with Workpress & WooCommerce a Plus (preferred)
Experience with ecommerce is a plus (product pricing, positioning, promotion, packaging) (preferred)
Experience with Hubspot Sales and Marketing tools is a plus. (preferred)
Online content/blog writing experiences is a plus (preferred)
3 years: Prior experience / knowledge working in consumer health, nutrition or dietary supplements is a plus (preferred)
5 - 8 years: Working with a major emphasis on digital marketing at a full-service marketing/advertising creative agency supporting consumer products; or in a marketing role at a consumer products company. (required)

Skills