Marketing Intern

JOB DESCRIPTION

Position: Marketing Intern

Reports To: Marketing Manager

Department: Marketing

Location: Baker Publishing Group, 6030 E Fulton, Ada, MI 49301

Position Type: Paid Internship (13 hours/week)

Duration: May 2025 - August 2025

Baker Publishing Group is currently accepting applications for a creative and motivated Summer Marketing Intern to assist our nonfiction marketing team in social media management, graphic design guidance, and paid advertising. This role offers hands-on experience in digital marketing within a faith-based publishing environment. The ideal candidate is eager to learn, detail-oriented, and passionate about Christian publishing and digital engagement.

Responsibilities:

Social Media Management

• Assist in planning and creating social media content across platforms.
• Take full ownership of social media content creation and scheduling for a specific timeframe.
• Analyze social media performance and provide insights for improvement.

Paid Advertising

• Learn the fundamentals of Meta (Facebook & Instagram) ad campaigns.
• Set up and manage ad campaigns under guidance.
• Track ad performance and report key metrics to the team.

Publishing Industry Exposure

• Gain an in-depth understanding of the publishing industry through job overview meetings with employees from various departments and divisions.
• Meet and assist on author-facing projects, contributing to marketing initiatives that support book launches and promotions.
• Assist in the creation of a book reviewer program, helping to establish connections with potential reviewers and influencers.

General Marketing Support

• Research social media trends and digital marketing strategies relevant to the Christian publishing space.
• Participate in team meetings and contribute creative ideas.
• Assist with additional marketing projects as needed.

Preferred Qualifications:

• Passion for Christian publishing and digital marketing.
• Basic experience with social media platforms (Facebook, Instagram, Twitter, etc.).
• Familiarity with Canva, Adobe Creative Suite, or other graphic design tools is a plus.
• Strong organizational skills and attention to detail.
• Willingness to learn and take initiative.

Compensation and Benefits

This is a paid internship. Academic credit can be provided by an intern's accredited institution, if desired.

Baker Publishing Group is an Equal Opportunity Employer.

As a company that believes in the inherent diversity reflected in the kingdom of God, Baker Book House Company is committed to the importance of diversity, equity, inclusion, and belonging (DEIB) in the books we publish, in our community of employees, and in the way we conduct ourselves in our workplace and in the marketplace.