New

Senior Product Marketing Manager

Adobe Inc.
United States, California, San Francisco
Apr 30, 2025
Our Company Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen. We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours! The Opportunity As a Senior Product Marketing Manager on the Photoshop Product Marketing team, you willplay a meaningful role in contributing to Photoshop's short- and long-term business goals. We're looking for a seasoned marketer to input and influence go-to-market, marketing, and product strategies to accelerate our already substantial Photoshop business. You will contribute to our 1- to 3-year business strategy, validate new product and audience opportunities, feed into annual GTM and marketing plans and drive growth for the business through outbound marketing efforts. This role will be working on global, consumer-facing initiatives that drive consideration, adoption, engagement, and retention of Photoshop across surfaces and audiences, strengthen the creative community, and accelerate profitable growth. What You'll Do Define the GTM strategy required to propel Photoshop's growth. This includes: mapping out quarterly strategy and completing outbound marketing efforts w/partner teams. Partner closely with product to deeply understand new and updated features and functionality to advise product marketing strategy, feature prioritization and objectives/important metrics. Develop key positioning and messaging for product marketing moments, validated by customers and the community, driving the target audience to take action. Partner with broad cross-functional teams to define and complete optimal go-to-market strategy; collaborate with PR/Comms, Marketing Go-to-Market, Community, Social Data Science, Regional teams, Legal and more to deliver value to customers and successfully land integrated marketing moments. Engage deeply on Social to better understand and address customer needs and sentiment drivers. Set goals and targets to assess impact of initiatives based on historical benchmarks and/or industry standards, continually striving to optimize and improve. Skills and Experience Product marketing experience. Have a track record of developing and completing impactful product marketing efforts that align to a broader business strategy Exceptional communication skills. Advanced written and verbal communication skills. The ability to distill complex ideas down into digestible bites, and to concisely and confidently present and influence executives, peers, and key decision makers. Passionate creator. You have deep experience using Adobe Photoshop features and capabilities and understand the key use cases and workflows, intimately. Strategic clarity. Have a strong and data-driven point of view on market opportunities and how to best win new and retain existing Adobe customers. Results oriented and data driven. Demonstrates outstanding analytical skills to identify, analyze, and use data to inform strategy and optimize plans. Cross-functional influence. You're a respected team member who can drive and influence key workstreams in collaboration with cross-functional partners. What You'll Need to Succeed BA/BS, MBA preferredOR 8+ years of product marketing experience in consumer software technology OR equivalent practical experience. Passion for creativity and empowering the creator in all of us. A distinctive track record of driving business growth by defining, prioritizing, and leading high impact outbound marketing initiatives Ability to define problems, amidst ambiguity, and a bias for action to address them autonomously Experience influencing highly matrixed teams with differing goals and critical metrics Patience and adaptability in dynamic, rapidly shifting environments. Global culturalisation and localization experience Our compensation reflects the cost of labor across several U.S. geographic markets, and we pay differently based on those defined markets. The U.S. pay range for this positionis $120,700 -- $213,400 annually. Paywithin this range varies by work locationand may also depend on job-related knowledge, skills,and experience. Your recruiter can share more about the specific salary range for the job location during the hiring process. At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP). In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award. State-Specific Notices: California: Fair Chance Ordinances Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances. Colorado: Application Window Notice If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs. Massachusetts: Massachusetts Legal Notice It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability. Adobe is proud to be an Equal Employment Opportunityemployer. We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other applicable characteristics protected by law. Learn more. Adobe aims to make Adobe.com accessible to any and all users. If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.comor call (408) 536-3015.