Director of Consumer Communications

Our Company

Changing the world through digital experiences is what Adobe's all about. We give everyone-from emerging artists to global brands-everything they need to design and deliver exceptional digital experiences! We're passionate about empowering people to create beautiful and powerful images, videos, and apps, and transform how companies interact with customers across every screen.

We're on a mission to hire the very best and are committed to creating exceptional employee experiences where everyone is respected and has access to equal opportunity. We realize that new ideas can come from everywhere in the organization, and we know the next big idea could be yours!

The Opportunity

The Digital Media Business (DMe) Communications team is a critical enabler of our business and product narrative and a key contributor to our corporate reputation. This global role is for a creative communicator who loves consumer storytelling, has a passion for media relations, and thrives in fast-paced, matrixed environments. You will be required to provide critical thinking, narrative building, and program management while collaborating across many parts of the company.

We need a Director of Consumer Communications to lead brand communications that encourage mainstream audiences to connect with our wide range of products. This role is essential for raising Adobe's brand reputation and demonstrating the value of our products to consumers, students, next-gen creators, creative hobbyists, and media. The ideal candidate should have expertise in interactive marketing communications, using creative and new media channels to foster brand loyalty and engage diverse audiences.

What you'll Do

• Lead communication strategies that improve Adobe's brand awareness and articulate the value of our product suite among key consumer segments.

• Work closely with marketing, social, events, communications, brand, community, and product teams to support product launches, promotional campaigns, calendar moments, and key brand initiatives through coordinated communication efforts across channels.

• Collaborate with the events, social, PR, brand, and other teams to develop high-impact community-focused media engagements that promote Adobe's products and brand.

• Develop and implement strategies to engage and encourage consumers through digital media channels, including podcasts, livestreams, social media, content marketing, and influencer partnerships.

• Support consumer-focused communication efforts for major marketing campaigns and partnerships, ensuring they align with overall strategic goals.

• Build and manage relationships with media and influencers to improve Adobe's public profile, drive positive coverage, and support key brand and communications objectives.

What you need to succeed

• 10+ years of experience in digital media communications, with a focus on consumer and brand communications.

• Experience in the tech or software industry is highly desirable, particularly with a product suite or consumer-facing brands.

• Passion for following media, broadcast, influencer voices, emerging channels, and cultural moments and memes. Understanding of branded content channels preferred.

• Excellent written and verbal communication skills, with the ability to craft compelling messages and engage diverse audiences.

• Experience managing cross-functional projects and collaborating with multiple teams to achieve common goals.

• Proficiency in digital media tools and platforms, with a strong understanding of current trends, new mediums, and standard methodologies.

At Adobe, for sales roles starting salaries are expressed as total target compensation (TTC = base + commission), and short-term incentives are in the form of sales commission plans. Non-sales roles starting salaries are expressed as base salary and short-term incentives are in the form of the Annual Incentive Plan (AIP).

In addition, certain roles may be eligible for long-term incentives in the form of a new hire equity award.

State-Specific Notices:

California:

Fair Chance Ordinances

Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and "fair chance" ordinances.

Colorado:

Application Window Notice

If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations. If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.

Massachusetts:

Massachusetts Legal Notice

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.

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