Social Media Manager, UC Online, Hybrid

UC Online, a division of the University of Cincinnati, provides a premier educational experience tailored for students seeking the flexibility of online learning combined with the University of Cincinnati's renowned quality. Our commitment to excellence fuels continuous innovation throughout each phase of the student journey, from their initial interest to successful graduation.

Our mission is centered on student success, employing data-driven strategies to guide students through every aspect of their online education. We help students find the right programs, engage deeply in their studies, and achieve their academic ambitions. At UC Online, we empower students to realize their goals and create brighter futures through practical learning within a research-driven, innovative institution known for its legacy of achievements.

This position offers a hybrid work schedule for individuals residing in OH/IN/KY. Candidates must be based in the Cincinnati Tri-State area and have reasonable proximity to the UC Main Campus to meet on-campus obligations as necessary. Remote work arrangements are subject to university policies and may be subject to change.

Lead UC Online's social media strategy to amplify the university's reputation, drive student engagement, and support recruitment efforts. This role will oversee social media campaigns including research, campaign and content creation, execution, monitoring and reporting.

• Develop and execute a comprehensive social media strategy that aligns with UC Online's recruitment, engagement, and reputation goals, while staying responsive to emerging trends in digital marketing. Craft compelling storytelling campaigns that showcase UC Online's impact on students, alumni, and the broader community, strengthening brand loyalty and trust.
• Promote UC accomplishments in social communities by developing relevant content topics to reach the university's target audiences. Create messaging, curate news and manage all published content (images/video/text). Develop and expand community and/or influencer outreach efforts.
• Support UC marketing recruitment and reputation campaigns by mapping out a comprehensive marketing plan for social media. Drive strategies that are proven by testing and metrics. Analyze and report on effectiveness of campaigns to maximize results. Compile weekly reports for management illustrating effort and impact results (ROI).
• Analyze data to optimize content and placement.
• Lead generation including cultivation of leads for student recruitment. Create, manage and optimize lead generation campaigns. Pitch organic lead generation strategies that can be executed on our social media channels to support recruitment efforts. Establish, measure & analyze ROI and analyze key metrics and tweak strategy as needed.
• Collaborate with cross-functional teams, including recruitment, academic program leaders, and the Central Marketing & Communications office, to create cohesive and impactful social media strategies that drive enrollment and engagement. Maintain editorial calendar to maximize exposure and cohesion.
• Support accessibility as an advocate and expert for Section 508 and ADA compliance and creating an inclusive environment on our social media channels.
• Monitor and report risk by identifying threats and opportunities in user-generated content surrounding the university. Report notable threats to appropriate management. Monitor brand mentions identifying and limiting risks (including campus emergencies, student/faculty/staff harm or dissent, customer service needs, etc.). Monitor effective benchmarks and best practices for measuring the impact of campaigns.
• Stay at the forefront of social media trends and technologies, piloting innovative strategies such as influencer marketing, live streaming, and AR/VR to enhance UC Online's digital presence.
• May provide direct and/or indirect supervision to exempt and non-exempt staff (i.e., hiring/firing, performance evaluations, disciplinary action, approve time off, etc.).
• Perform related duties based on departmental need. This job description can be changed at any time.

• Bachelor's Degree
• Seven (7) years of relevant work experience and/or other specialized training can be used in lieu of education requirement.

• Three (3) years of relevant experience.
• Experience managing social media campaigns for higher education institutions, particularly those targeting adult and non-traditional learners.
• Demonstrated experience in planning, executing, and optimizing paid social media advertising campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Experience using analytics tools such as Google Analytics, Meta Ads Manager, and Hootsuite/Buffer to assess campaign performance, identify trends, and optimize strategies.