Marketing Campaign Manager, Retail

Every day, Heartland, a Global Payments Company, makes it possible for millions of people to move money between buyers and sellers using our products and unmatched services. Simply, we create meaningful technology centered experiences that enable our customers to prosper. If you want to work like an entrepreneur, support and serve entrepreneurs and bring your expertise to a dynamic team, then Heartland is for you. If it's in your nature to work with a passion to provide tangible solutions for everyone you interact with, then join us and let's see what we can do together.

Campaign Manager, Retail (Remote)

About the Company:

Global Payments Inc. (NYSE: GPN) is a leading payments technology company delivering innovative software and services to our more than 4.6 million customers, including 1,500 financial institutions and 4,000 technology partners in 100 countries. Our technologies, services, and team member expertise allow us to provide a broad range of solutions that enable our customers to operate their businesses more efficiently across a variety of channels around the world.

The Merchant Solutions division enables businesses of all sizes to securely accept card, check, and digital forms of payment. Unlike some payment solution providers, we manage end-to-end processing of the payments. We also provide specialty point-of-sale and integrated business management software that is industry-specific, with analytics, marketing customer engagement, employee/worker management, payroll, and reporting services for our business customers.

Our Marketing Vision:

The marketing function of Global Payments is responsible for Brand, Product Marketing, Growth, and Revenue Performance for Merchant Solutions. Our Revenue Marketing team's vision is to drive growth by putting the customer at the front and center of everything we do and to be accountable for driving the best outcomes for our customers, employees, and business. We aim to understand the customer experience from their first engagement with us through their entire relationship and to constantly drive improved value to them.

Job Summary:

The Campaign Manager for the Retail Business vertical has a business-critical role within the Revenue Marketing organization and will significantly impact revenue growth. This person will develop and orchestrate acquisition marketing plans for American retail merchants, utilizing integrated omnichannel campaigns.

This high-impact role requires a results-driven, innovative marketer who takes initiative and deeply understands the customer. They should have proven experience running campaigns that align with the customer decision journey and using paid and organic marketing channels to drive growth and retention.

Responsibilities

• Plan and Execute Campaigns: Develop and manage multi-channel marketing campaigns aligned with revenue goals, ensuring on-time and on-budget delivery for the Retail Business unit in the Americas.

• Drive Lead Generation: Create strategies to attract, segment, and nurture leads through the buyer's journey, optimizing for conversion.

• Collaborate with Stakeholders: Align with solutions marketing, content marketing, growth marketing, and creative services to develop and execute new content ideas to attract prospects and progress them through the buyer's journey.

• Optimize Campaign Strategies: Align campaign objectives with revenue goals, provide regular performance updates, conduct A/B testing and analysis, and implement feedback loops to improve outcomes.

• Monitor Performance: Use analytics tools to assess campaign performance, track KPIs, and derive actionable insights that inform future strategies and maximize ROI.

Job Requirements

• Minimum of 5 years of experience in B2B SaaS demand generation and growth marketing

• Proven track record of building and executing highly engaging, revenue-driven marketing programs

• Demonstrated understanding of integrated campaign architecture and the buyer decision journey

• Strong relationship builder and high collaborator with marketing leadership and other stakeholders

• Ability to leverage analytics, marketing automation, and CRM tools to derive campaign performance insights

• A resourceful marketer who is self-motivated and disciplined with the ability to define and achieve objectives

• Excellent communication skills, particularly when articulating findings in meaningful, straightforward ways to leadership stakeholders with an emphasis on actionable insights

• Experience with the retail industry, payments, or point of sale is highly preferred.

Our Core Values:

• Passion: We are deeply committed to serving our customers and supporting our team members and communities

• Care: We are kind, compassionate, inclusive and empathetic

• Accountability: We are trusted to always do the right thing and are responsible for our outcomes

• Excellence: We deliver outstanding quality in all that we do with a high degree of integrity, pride, and professionalism

• Ingenuity: We are solution-oriented and innovation-focused

Diversity and EEO Statements

Global Payments Inc. is an equal opportunity employer. Global Payments provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.

Heartland is an equal opportunity employer. Heartland, a Global Payments Company, provides equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex (including pregnancy), national origin, ancestry, age, marital status, sexual orientation, gender identity or expression, disability, veteran status, genetic information or any other basis protected by law. Those applicants requiring reasonable accommodation to the application and/or interview process should notify a representative of the Human Resources Department.