Senior Product Marketing Manager, Mobile Games

Electronic Arts
$107,600 - $147,100 CAD
life insurance, vision insurance, paid time off, sick time, 401(k), retirement plan
United States, California, Los Angeles
Jan 03, 2025
Description & Requirements Electronic Arts creates next-level entertainment experiences that inspire players and fans around the world. Here, everyone is part of the story. Part of a community that connects across the globe. A place where creativity thrives, new perspectives are invited, and ideas matter. A team where everyone makes play happen. The future of entertainment is interactive, and our Marketing team plays an important role in this future by building content, culture, and community around our brands. We empower audiences to Play, Create, Watch, and Connect across our amazing franchises and experiences, including The Sims, Madden NFL, EA SPORTS FC, Star Wars Galaxy of Heroes, Golf Clash and more. We're a multi-functional group, with world-class expertise in building fandoms, driving interactive storytelling, and ultimately putting our franchises at the center of the broader entertainment ecosystem. As a Senior Product Marketing Manager for EA Mobile, you will lead the Product Marketing and Marketing Strategy efforts for one of EA Mobile's top games or franchises. You will develop go-to-market strategies and drive collaboration across internal teams and external partners to achieve business goals. In close partnership with EA Mobile game studios, as well as Growth leaders across User Acquisition, Marketing Creative, Market Research, Data Science, Communications and Platform Marketing, your marketing campaigns will increase player acquisition, retention, and engagement. Finally, you will serve as Growth's point person managing our most vital strategic partnership with our studio teams. This role will report to the Director of Product Marketing. Responsibilities: Own and deliver the marketing strategy for your title or franchise. Align strategy with financial plans, product roadmaps and audience insights to launch new games and scale existing in-market titles Drive Marketability validation and optimization for EA Mobile games from incubation to launch and throughout their lifecycle Build relationships with leaders focused on your titles including, User Acquisition, Marketing Creative, Data Science, Franchise Brand Marketing, Communications, Regional Marketing and Platform Marketing to meet a common goal Create data-driven marketing strategies to capture target audiences and increase market share Build "test-measure-learn" into all campaign strategies to connect activations to measurable results and goals Collaborate with Finance and studio to build financial models and business cases for marketing campaigns Develop a framework for omni-channel go to market campaigns that expand the reach of our products and live services Conduct market research of the mobile games market as well as for new and existing EA titles and apply these insights to Product Marketing's strategies and campaigns Collaborate with studio to develop roadmaps that align with acquisition, engagement and growth strategies Partner with Studio and Creative to inform our creative strategy and produce key assets Partner with finance and operations on budget management for brand programs Qualifications: Knowledge of and or deep passion for mobile gaming Bachelor's Degree or equivalent in business or related field 5+ years of experience in mobile marketing, product marketing, or brand marketing Analytical marketer who can translate data into actionable insights Experience managing a cross-functional team Integrated Marketing experience including paid, owned, and organic channels. Strong project management skills Experience with influencer marketing Ceci ne s'applique pas au Quebec. COMPENSATION AND BENEFITS The ranges listed below are what EA in good faith expects to pay applicants for this role in these locations at the time of this posting. If you reside in a different location, a recruiter will advise on the applicable range and benefits. Pay offered will be determined based on a number of relevant business and candidate factors (e.g. education, qualifications, certifications, experience, skills, geographic location, or business needs). BASE SALARY RANGES British Columbia (depending on location e.g. Vancouver vs. Victoria) $107,600 - $147,100 CAD California (depending on location e.g. Los Angeles vs. Sacramento) $122,400 - $176,300 USD Colorado (depending on location e.g. Denver vs. Colorado Springs) $131,000 - $174,800 USD Jersey City, NJ $142,000 - $176,300 USD New York (depending on location e.g. Manhattan vs. Buffalo) $115,700 - $176,300 USD Washington (depending on location e.g. Seattle vs. Spokane) $115,700 - $163,100 USD Base salary is just one part of the overall compensation at EA. In the US, we offer a package of benefits including paid time off (3 weeks per year to start), 80 hours per year of sick time, 16 paid company holidays per year, 10 weeks paid time off to bond with baby, medical/dental/vision insurance, life insurance, disability insurance, and 401(k) to regular full-time employees. Certain roles may also be eligible for bonus and equity. For British Columbia, we offer a package of benefits including vacation (3 weeks per year to start), 10 days per year of sick time, paid top-up to EI/QPIP benefits up to 100% of base salary when you welcome a new child (12 weeks for maternity, and 4 weeks for parental/adoption leave), extended health/dental/vision coverage, life insurance, disability insurance, retirement plan to regular full-time employees. Certain roles may also be eligible for bonus and equity. *About Electronic Arts* We're proud to have an extensive portfolio of games and experiences, locations around the world, and opportunities across EA. We value adaptability, resilience, creativity, and curiosity. From leadership that brings out your potential, to creating space for learning and experimenting, we empower you to do great work and pursue opportunities for growth. We take a holistic approach with our benefits program, focusing on physical, emotional, financial, career, and community wellness to support a balanced life with paid time off and new parent leave, plus free games and so much more. We nurture environments where our teams can always bring their best to what they do. Electronic Arts is an equal opportunity employer. All employment decisions are made without regard to race, color, national origin, ancestry, sex, gender, gender identity or expression, sexual orientation, age, genetic information, religion, disability, medical condition, pregnancy, marital status, family status, veteran status, or any other characteristic protected by law. We will also consider employment qualified applicants with criminal records in accordance with applicable law. EA also makes workplace accommodations for qualified individuals with disabilities as required by applicable law.