Sr. Analyst, HR Digital Content

Location: Hershey, PA

Work location: This position can be remote-flexible within the U.S. but expected to support Eastern Standard Timezone work hours.

Reports to: Sr. Manager, Employee Experience

Summary of Role:

The HR Digital Content Analyst is responsible for developing, managing, and optimizing digital content strategies that support HR initiatives and enhance employee engagement. This role involves creating and curating digital content for various HR platforms, such as intranet learning management systems, and employee portals. The analyst ensures that content is relevant, accessible, and aligned with the organization HR goals and brand standards.

Role Responsibilities:

• Content Creation & Management: Write and manage HR-related digital content for platforms ensuring it is engaging, accurate, and aligned with organizational goals.
• Content Strategy Development: Collaborate with HR teams to design and implement content strategies that support HR initiatives.
• Performance Analysis & Optimization: Monitor and analyze content performance metrics to identify areas for improvement and optimize content strategies accordingly.
• Stakeholder Collaboration: Work closely with HR, IT, and Communications teams to ensure content aligns with brand guidelines, meets technical requirements, and addresses the needs of the target audience.
• User Experience Enhancement: Continuously improve the user experience by ensuring that digital HR content is accessible, user-friendly and effectively organized for easy navigation and consumption by employees.
• Establish and enforce content standards, guidelines, and approval processes to ensure consistency and quality.
• Oversee the lifecycle of digital content from creation and publication to updates and archiving.
• Ensure proficiency in using content management systems, analytics tools and other HR technologies.

Desired Knowledge, Skills & Abilities:

• HR Policies & Procedures: Understanding of HR policies, procedures, and best practices related to content management.
• Employment Law: Familiarity with local, state, and federal employment laws and regulations, including labor standards, equal employment opportunity, and workplace safety.
• HRIS Systems: Proficient in using HRIS for managing employee data, payroll, benefits, and reporting.
• Records Management: Understanding of document retention policies and procedures, including the proper handling and storage of content files.

Requirements:

• Education - Bachelor's degree in Industrial Relations / Human Resources / Administration or related.
• Experience - 2-3 years in administration of HR, Personnel Administration and HR Systems, analysis and managing information to obtain HR metrics.

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