ABM and Demand Generation Director

About Journey

Journey is the leading proactive mental health solution for modern companies. Our mission is to help all people live happier, healthier, less stressed lives. We are a rapidly growing tech startup, and we work with care and intention to create a high-performance company with the following in mind:

• Speed Wins. Make decisions, move quickly, and know that if things go wrong, it’s okay for you and the company. 
• Intuition, Then Data. We’re a data-driven company. We start with our instincts and then use data to validate our decisions and improve.
• Miles, Not Inches. Thinking small is a self-fulfilling prophecy. Favor bold ideas over incremental changes.
• Customer-Obsession. We are obsessed with helping all people to live happier, healthier lives. We accomplish this by knowing our customers incredibly well and finding ways to make their lives better. 
• Truth Through Safety & Courage. A safe space allows all of us to feel secure and welcome, which creates the environment needed to act courageously, speak our truth, and see different perspectives. Doing so leads to the best decisions and the most successful company.
• Ownership & Accountability, Together: We embody a culture of extreme ownership, accountability, and teamwork. We count on every team member to take responsibility for their work, embrace a proactive mindset to overcome challenges and work together to achieve our collective success.

About The Role

We’re seeking an Account-Based Marketing (ABM) and Demand Generation Director to elevate Journey’s sales and marketing efforts. In this high-impact role, you will leverage your strategic and creative expertise to design, execute, and measure ABM and demand generation campaigns that engage target audiences and drive pipeline growth. Collaborating closely with the Head of Growth, sales teams, and other key stakeholders, you’ll ensure every campaign is tailored to the right personas and aligned with Journey’s mission to transform mental health care. If you thrive in a results-driven, collaborative environment, we’d love to hear from you.

In this role, you will:

•  ABM and Demand Generation Strategy: Build and own Journey’s ABM strategy for target accounts, developing multi-channel demand generation programs that meet pipeline goals.
• Campaign Development and Execution: Design, launch, and optimize campaigns that leverage search, display, webinars, paid social, content syndication, direct mail, and events. Collaborate with the sales team to ensure alignment and seamless integration.
• Sales Enablement: Equip SDRs and AEs with clear account prioritization based on a mix of firmographics/demographics, behavioral engagement and intent data (using 6Sense or equivalent), as well as, highly individualized messaging, content, and outreach strategies that enhance prospect engagement and improve lead conversion.
• Cross-Functional Collaboration: Partner with Product, Sales, and Customer Success teams to ensure campaign messaging resonates with Journey’s target personas and ICP.
• Performance Analytics and Reporting: Measure campaign success using metrics such as pipeline influence, lead quality, and ROI. Adjust tactics based on insights to meet growth objectives.

• Strategic and Tactical Balance: Demonstrated ability to think strategically and contribute to long-term planning while being equally comfortable executing day-to-day tasks and rolling up your sleeves to get things done.

• Agile Mindset: Flexibility to adapt to shifting priorities, pivot strategies when necessary, and embrace an iterative approach to problem-solving.
• Test-and-Learn Approach: Experience developing and implementing test-and-learn strategies, with a focus on collecting actionable insights and optimizing for results.
• Results-Driven Execution: A track record of meeting and exceeding goals by testing hypotheses, analyzing outcomes, and continuously refining strategies to achieve measurable outcomes.
• Entrepreneurial Spirit: A hands-on, resourceful approach to tackling challenges, building processes from scratch, and leveraging limited resources creatively and effectively.
• Collaboration and Cross-Functional Alignment: Proven ability to work across departments and influence stakeholders to align on goals, share learnings, and foster collaboration in a lean team environment.
• Growth Mindset: A continuous learner who actively seeks feedback, stays curious, and experiments with innovative ideas to improve both personal and team performance.
• Design Aesthetic: Produce simple and effective asset designs without the aid of a designer 
• Copywriting Skills: Ability to write compelling B2B copy, quickly and efficiently

What we’re looking for:

• 5+ years of B2B marketing experience with a strong focus on ABM and demand generation.
• Startup Experience: Proven success working in a startup or high-growth environment, with the ability to navigate ambiguity and thrive in a fast-paced, dynamic setting.
• Proficiency in key marketing channels: Webinar, LinkedIn, content syndication, events, paid social, email, direct mail, gifting, paid search, display advertising.
• Expertise in tools like 6Sense, Demandbase, HubSpot, and Salesforce.
• A proven track record of exceeding pipeline goals and campaign performance metrics.
• Strong understanding of HR benefits and wellness space, including experience targeting HR and Benefits leaders.
• Exceptional communication skills, with a knack for storytelling and copywriting.
• Ability to manage end-to-end campaigns, from planning to execution and reporting.

• Culture Focused. We prioritize building a high-performance culture of top talent. At Journey, you’ll work with a team of smart, motivated and happy people who like to have fun. 

• Remote First. We are a remote company. Where you live is where we are located. 
• Stock Options. We encourage an ownership mindset by giving full-time employees the opportunity to share in the success of Journey. 
• Medical, Dental & Vision Insurance. Journey contributes 100% of the medical insurance premium for the employee, provided through Aetna. 
• Unlimited PTO. We trust you to do what is necessary to get your job done while maintaining a healthy work/life harmony. We offer unlimited time off and encourage you to take it. 
• Parental Leave. 10 weeks of fully paid parental leave for birthing, non-birthing, and adoptive parents is available after one year of employment. Journey also offers paid leave for pregnancy loss as well as travel reimbursement for safe and legal abortion access.
• Wisdom Money. Team members receive $1,000 per year to spend on personal development activities, such as meditation classes and retreats, as they see fit.
• Productivity Stipend. Team members receive $1,000 to spend on co-working spaces, a new desk chair, or whatever they need to make their work environment more comfortable.
• Learning and Development. Journey is invested in your continuous growth. Each year, team members are eligible for up to $500 to spend on professional development opportunities of their choosing.
• Journey’s Proactive Employee Assistance Program. Of course, team members and their loved ones have access to Journey Proactive EAP, our proactive mental health solution to stay happy, healthy, and mentally and emotionally fit
• Compensation. The salary range $120,000 - $150,000 plus bonus, and equity. Compensation may vary based on skills, experience, and location. 

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Equal Opportunity Employer

At Journey, we aim to foster a workplace free from discrimination. We believe that diversity of experience, perspectives, and backgrounds leads to a better environment for our people and a better product for our clients.  Journey is an equal-opportunity employer and encourages all applicants from every background and life experience to apply.